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Amaranth Market Booms as Demand Soars for Nutrient-Rich Superfood

The global amaranth market is expected to be worth around US$ 9.2 billion in 2022, rising at a CAGR of 10.3% to US$ 24.6 billion by 2032.

In recent years, the health and wellness trend has driven a surge in the popularity of nutrient-dense superfoods, and one such powerhouse gaining remarkable attention is amaranth. Amaranth, an ancient grain with a rich history dating back thousands of years, is experiencing a renaissance in modern diets due to its exceptional nutritional profile. As the demand for wholesome and nutrient-rich foods continues to rise, the amaranth market is witnessing unprecedented growth, captivating consumers and health enthusiasts alike.

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Amaranth’s Nutritional Prowess:

Amaranth is celebrated for its exceptional nutritional content, making it a standout choice among health-conscious individuals. Packed with essential vitamins, minerals, and protein, this gluten-free grain is a complete protein source, containing all the essential amino acids the body needs. Additionally, amaranth is rich in fiber, providing digestive benefits and aiding in weight management.

The grain is an abundant source of micronutrients, including iron, magnesium, phosphorus, and manganese. Its high iron content is particularly noteworthy, making it an ideal dietary addition for those at risk of iron deficiency or anemia. Moreover, amaranth is a gluten-free alternative, catering to individuals with gluten sensitivities or those embracing a gluten-free lifestyle.

Versatility in Culinary Applications:

The versatility of amaranth extends beyond its nutritional benefits, as it can be incorporated into a myriad of culinary creations. From breakfast to dinner and snacks in between, amaranth can be seamlessly integrated into various dishes. It can be used as a base for porridge, added to salads for a nutritional boost, or incorporated into baked goods like bread and muffins. The versatility of amaranth in both sweet and savory dishes has contributed to its growing popularity in the culinary world.

Amaranth’s Rise in Global Markets:

The surge in demand for amaranth has triggered a significant expansion in its cultivation and availability worldwide. Once relegated to specialty health food stores, amaranth is now increasingly found in mainstream supermarkets, reflecting its growing popularity among consumers. The global amaranth market has experienced substantial growth, with a notable increase in production and distribution to meet rising consumer demand.

As consumers become more discerning about their food choices, the market for nutrient-dense and sustainable options like amaranth is set to continue its upward trajectory. The grain’s adaptability to various climates and its resilience in diverse growing conditions make it an attractive crop for farmers around the world, contributing to its increased availability and affordability.

List of Key Companies Profiled in The Report

  • Van’s International Foods Inc.
  • Pure Inc.
  • Mary’s Gone Crackers Inc.
  • Natures Bakery
  • Luke’s Organic
  • Mukushi Foods
  • Nova-Lux Group LLC
  • Organic Products India
  • Kilaru Naturals Private Limited
  • Others

Amaranth as a Sustainable Crop:

Beyond its nutritional and culinary appeal, amaranth stands out as a sustainable crop with environmental benefits. Known for its adaptability to different soil types and climates, amaranth requires fewer resources, such as water and pesticides, compared to some conventional crops. Its ability to thrive in diverse conditions makes it an environmentally friendly choice for farmers seeking sustainable and resilient agricultural practices.

Furthermore, amaranth is recognized for its high yield per acre, providing an efficient and sustainable option for food production. As the global agricultural landscape grapples with challenges such as climate change and resource depletion, the cultivation of crops like amaranth represents a positive step towards more sustainable and resilient food systems.

Competitive Landscape

Major players in the amaranth market employ diverse marketing strategies, leveraging developments, alliances, and agreements. A pivotal approach is the continual innovation and enhancement of amaranth-based products to bolster market positioning.

In 2019, Epicurean Dairy UK Ltd. exemplified this strategy with the launch of ‘Brekkie,’ a novel breakfast option featuring split-pot yogurt. Branded under ‘The Collective,’ Brekkie combines unsweetened yogurt with a blend of puffed buckwheat, fruit compote, amaranth, quinoa, and linseed granola grains. This innovative product, available in enticing flavors like mango, raspberry, and passion fruit, showcases how key players use new product creation to captivate consumers and strengthen their foothold in the competitive amaranth market.

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The amaranth market is experiencing a notable boom as consumers increasingly recognize the grain’s exceptional nutritional benefits, culinary versatility, and sustainability. As the demand for nutrient-dense superfoods continues to soar, amaranth has emerged as a frontrunner in meeting the evolving preferences of health-conscious individuals. With its rich history, adaptability, and positive environmental impact, amaranth is not just a trend; it’s a nutritional powerhouse that has firmly established itself in the global market. As we navigate a future where conscious food choices and sustainable practices are paramount, amaranth’s journey from ancient grain to contemporary superfood is a testament to its enduring appeal in the ever-evolving landscape of healthy eating.


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