What Is PPC Advertising and How Does It Work?

PPC is one of the most important and efficient parts of online marketing. Website owners use PPC advertising to have their ads displayed on search engines and other websites. 

PPC advertising delivers genuine leads in a short period of time. Depending on how well you create the adverts, pay-per-click offers an internet presence and produces leads. In this article, let’s understand what PPC is and how it works.

What Is PPC?

You pay for clicks when using PPC advertisements on a search engine. A charge is sent to your PPC account each time a user clicks on an advertisement. No money is made if a user accesses a search engine, sees your advertisement but does not click on it. 

It denotes that you are paying for a specific action, which is one reason why marketers favor PPC because the ROI is quantifiable. A visitor does not become a lead just because they clicked on a link. PPC landing pages must be effective enough to turn a click into a lead.

How Does PPC Advertising Work?

You can’t pay extra for Google advertisements to appear above organic results. Instead, choose keywords that match what you want to be found for. When visitors search for such keywords, your ad enters an ‘ad auction.’ Google and other major search engines employ an automated technique to present advertising for certain searches. They base ad placement on relevance and veracity. 

If your ad is chosen, it will appear in Google’s top 4 results with a green ‘Ad’ box to alert users. You have not paid yet. When someone clicks on your ad, you’ll pay the current ‘Cost Per Click’. Google won’t show your adverts until you replenish your AdWords account. Most PPC campaigns follow this format, with a few exceptions. 

Platforms Of PPC

After understanding what PPC is and how it works, you should know which platforms give the best results. Multiple channels imply you can run PPC adverts in multiple places. 

Google Ads

The most used search engine on the planet is Google. Google’s traffic is difficult to ignore. Social networking networks have joined paid advertising, offering possibilities. Facebook, Twitter, and LinkedIn are popular. Another is AdRoll. Seeing how different PPC channels work helps choose the best one.

FB Ads

After Google, Facebook is a major PPC ad platform. Facebook ads require a company presence. Advertisers can target certain demographics on the network. Ads can appear on pages where visitors are interested in similar products or services. Facebook allows users to interact with adverts. Shares and likes boost exposure.

Twitter Ads

Although new to internet marketing, microblogging sites offer PPC ad options. Twitter marketers live off promoted tweets. You can make your account work for you by joining conversations and following the right people. Tweets can include text, video, GIFs, or podcasts.


This site remarkets to Facebook visitors. You can retarget consumers on all websites, giving you a specific audience.

If you are looking for a PPC marketing agency, Ready Web Solution is the best solution for all of your PPC advertising needs.

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