In the online space, solely relying on the quality of your products to do the selling for you isn’t a good practice. Among other things, you also need to provide an excellent user experience to attract more people, make it easy for them to buy from you, and encourage them to come back.
When a user visits your website, an element that will make an impression on your customer is the user experience (UX) design. This refers to the design process of a system or site that determines how easy or complicated it is to navigate for the site visitors and how it can affect their user experience. It includes interface design, human-computer interaction, usability, information architecture, and accessibility.
UX design is critical for ecommerce as it allows customers to navigate your website easily, find what they need, check out, and move on. It can make or break your business, as 38% of users will leave a website if they find it unattractive. If your photos take too long to load, 39% of visitors will opt out.
Putting company contact information on your site is also crucial, as 44% of your prospects will press exit if they find no details regarding the matter.
Before you move to improve your customer experience, you need to know how UX design can affect your ecommerce business. Below, we’ll give you tips and a quick review on the importance of UX design.
How UX Design Can Impact Your Business
Understanding how UX design affects the success of your ecommerce site will lead you to prioritize your users and enhance their overall experience. The following are only some of the many reasons you should consider stepping up your UX design game.
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It expands your market reach
Improving your site’s UX design means that you should also make it mobile-friendly. In Q4 of 2021, 54.4% of global website traffic was generated from mobile devices. If you don’t enhance your UX design with a mobile-friendly version of your site, you’re missing out on a huge chunk of market potential.
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It establishes credibility
As users navigate your website, they get a sense of your professionalism and credibility—75% of consumers judge a business’s reliability based on website design. If the buttons don’t work or there are too many elements on the homepage, they likely won’t trust you with their money or information.
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It builds customer loyalty
A brilliant user experience can increase customer satisfaction, loyalty, and repeat sales. When your customers efficiently go through your website without any issues and are pleased with the design, there’s a high chance that there will be positive repercussions for you, such as membership renewals, positive reviews, and additional product purchases.
How You Can Implement Great Design and UX
There’s no single solution to improving your UX design. You have to review and explore your ecommerce site’s strengths and weaknesses so that you’ll know the areas you need to prioritize. To help you kick off your UX design upgrade, here are a few tips:
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Make it easier for your customers to pay
The user has chosen an item and added that to their cart. They’re ready to check out, but there are too many distractions; they have to enter the shipping and billing address separately, and they need to sign up for an account. If this is the case for your checkout process, they’ll most likely abandon their cart.
If customers find it easy to pay, transactions will be much more successful, increasing your conversions and sales. You can make the checkout and payment process faster by:
- Offering guest checkout
- Allowing them to pay on your website and not get sent to another website
- Presenting fewer forms to fill out
- Providing numerous payment options
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Achieve fast load times
Website speed is part of the UX design experience—47% of users expect a webpage to load in less than two seconds. If your ecommerce site turns up too long, potential customers will most likely abandon your website and give your competitor a visit instead. Here are some tips on how to have faster load times:
- Consider switching web hosts. The new one should have a dedicated IP that guarantees fast load times during high traffic spikes.
- Compress images. Photos can take time to load, especially when their file size is too big. So, make sure you put them through image optimization tools.
- Remove unnecessary third-party scripts. Strategically choose which pages need widgets, ads, or analytics. By trimming down the presence of third-party scripts, you’ll avoid slowing down the site.
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Keep write-ups concise
Unless the piece is an article, ecommerce sites don’t need long paragraphs. People tend to read short write-ups more than huge chunks of content, and long paragraphs make users feel overwhelmed. So, make sure your product descriptions are brief, crisp, and engaging.
Make an Instant Appealing Impression
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While the ecommerce industry grows, it also means that competition is fierce, leaving no room for underwhelming websites. Once users go through your site, they should feel engaged by the design and have a positive UX. When you have mastered the ropes of effective UX design and ecommerce website customization, you’ll be able to increase customer satisfaction, ongoing revenues, and conversion rates.