Mobile Value-Added Services (MVAS) Market 4

Mobile Value-Added Services (MVAS) Market to Worth US$ 2,010.97 Billion by 2028 | With a Striking 15.32% CAGR – IMARC Group

According to IMARC Group, the global mobile value-added services (MVAS) market size US$ 852.8 Billion in 2022. Looking forward, the market is expected to reach US$ 2,010.97 Billion by 2028, exhibiting a growth rate (CAGR) of 15.32% during 2023-2028.

Factors Affecting the Growth of the Mobile Value-Added Services Industry: 

  • Rapid Advancements in Mobile Technology:

The growth of the Mobile Value-Added Services (MVAS) market is significantly driven by rapid advancements in mobile technology. With the widespread adoption of smartphones and high-speed internet, such as 4G and emerging 5G networks, consumers now have unprecedented access to a variety of services. These technological advancements have enabled the development of innovative services like mobile gaming, video streaming, and advanced communication tools, which are easily accessible on mobile devices. Moreover, the evolution of mobile platforms has facilitated the integration of artificial intelligence and machine learning, enhancing the personalization and user experience of MVAS. This constant technological evolution not only attracts new users but also retains existing ones by continuously improving and diversifying the service offerings.

  • Increasing Penetration of Mobile Devices:

The MVAS market is also bolstered by the increasing penetration of mobile devices globally. With more people owning smartphones, especially in emerging economies, there is a wider audience for value-added services. This surge in mobile device usage is partly due to the declining prices of smartphones and the improvement in network infrastructure, making mobile services more accessible to a broader demographic. The widespread availability of affordable data plans has also played a critical role, enabling users from various socio-economic backgrounds to access data-driven services. As mobile devices become an integral part of daily life, they create a substantial market for services that enhance the utility of these devices, ranging from entertainment to essential communication services.

  • Changing Consumer Preferences and Lifestyle:

The MVAS market growth is closely linked to changing consumer preferences and lifestyles. In today’s fast-paced world, consumers demand convenience and instant access to a variety of services, from entertainment and information to financial transactions and health-related services. This shift in consumer behavior has led to a greater reliance on mobile devices as a primary means of accessing these services. The COVID-19 pandemic further accelerated this trend, as people turned to their mobile devices for a variety of services while adhering to social distancing norms. Consequently, there’s been an uptick in demand for services like mobile banking, online shopping, telemedicine, and educational apps, which in turn drives the growth of the MVAS market.

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Leading Companies Operating in the Global Mobile Value-Added Services Industry:

  • AT&T
  • Alphabet Inc.
  • com Inc.
  • Apple Inc.
  • Baidu Inc.
  • Comverse Technology Inc.
  • com
  • Gemalto
  • Google LLC
  • InMobi
  • Kongzhong Corp
  • Mahindra Comviva
  • Mobily
  • One97 Communications Ltd.
  • OnMobile
  • Vodafone Group Plc

Key Market Segmentation:  

The report is organized into distinct sections as follows:

Breakup by Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Short messaging service (SMS) represented the largest segment in mobile value-added services due to its widespread accessibility, ease of use, and universal compatibility across mobile devices and networks.

Breakup by Device Type:

  • Mobile Phone
  • Tablet PC
  • Laptop/Data-Card
  • Others

On the basis of device type, the market is segmented into mobile phone, tablet PC, laptop or data-card, and others.

Breakup by End-User:

  • SMBs
  • Enterprises

Enterprises represented the largest segment in the end-user category as they increasingly adopt mobile value-added services for marketing, customer engagement, and operational efficiency.

Breakup by Vertical:

  • BFSI
  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom & IT
  • Others

The government sector emerged as the largest vertical segment due to the extensive use of mobile value-added services for public services, communication, and information dissemination to citizens.

Regional Analysis:

  • North America
  • Europe
  • Asia Pacific
  • Latin America 
  • Middle East and Africa

Asia Pacific emerged as the largest market for mobile value-added services, driven by the region’s large and rapidly growing mobile user base, coupled with increasing digitalization and mobile connectivity.

Global Mobile Value-Added Services Market Trends:   

The rising popularity of smartphones and mobile internet is a key driver for the growth of the Mobile Value-Added Services (MVAS) market. Additionally, the burgeoning demand for diverse mobile applications and services, including entertainment, gaming, and online transactions, particularly in urban areas, is significantly propelling market expansion. Furthermore, technological innovations in mobile communication, such as 5G and improved data services, are enhancing user experiences and the functionality of MVAS. This, coupled with the proliferation of mobile service providers offering a wide array of value-added services tailored to various consumer preferences and needs, is fueling global market growth.

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Other Key Points Covered in the Report:

  • COVID-19 Impact
  • Porters Five Forces Analysis
  • Value Chain Analysis
  • Strategic Recommendations


If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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