Link Building Strategies

Link Building Strategies: The Complete List (2023)


Link building continues to play a crucial role in improving a website’s search engine rankings and increasing its organic traffic. As the digital landscape evolves, so do the strategies for building high-quality links. In this article, we present a comprehensive list of link building strategies for 2023. Whether you are a seasoned SEO professional or a beginner, these strategies will help you attract authoritative and relevant backlinks to enhance your website’s visibility and online reputation.

Create Exceptional Content 

One of the most effective link building strategies is to produce exceptional content that stands out from the competition. By providing valuable, unique, and engaging content, you increase the likelihood of other websites linking back to your pages. Quality content can be in the form of informative blog posts, insightful articles, research studies, infographics, videos, or interactive tools. Remember to optimize your content for relevant keywords and promote it through various channels to maximize its reach and increase the chances of earning high quality backlinks.

Guest Blogging 

Guest blogging involves writing high-quality articles for other reputable websites within your industry. By contributing valuable content, you not only establish yourself as an authority but also gain an opportunity to include relevant backlinks to your own website. Find authoritative blogs or websites that accept guest posts, ensure their audience aligns with your target market, and craft informative and engaging articles. Include relevant links within the content or in the author bio section to drive traffic back to your site and improve your SEO.

Resource Link Building

Resource link building focuses on creating valuable resources or tools that others find useful and naturally link to. Identify topics or areas where your expertise lies and develop comprehensive guides, tutorials, or industry reports. These resources should provide significant value to your target audience. Promote them through various online channels, such as social media and relevant communities. As others discover your resources, they are more likely to link back to them as references or recommendations, thereby enhancing your website’s authority and visibility.

Broken Link Building

Broken link building involves finding broken links on other websites and suggesting your own relevant content as a replacement. Identify authoritative websites in your niche and use tools to find broken links within their content. Create high-quality, relevant content that can serve as a replacement for those broken links and reach out to the website owner or webmaster to inform them about the broken links and offer your content as a solution. If your content is valuable and relevant, there is a good chance they will replace the broken links with yours, resulting in quality backlinks.

Influencer Outreach

Influencer outreach involves building relationships with influential individuals in your industry who can help promote your content and provide valuable backlinks. Identify key influencers, bloggers, or social media personalities who have a strong following and are relevant to your niche. Engage with them through social media, comment on their posts, and share their content. Once you have established a connection, reach out to them with personalized messages and proposals for collaboration. This could include guest blogging, content co-creation, or simply requesting them to share your content with their audience, which can lead to valuable backlinks.

Participate in Online Communities

Active participation in relevant online communities such as forums, discussion boards, and social media groups can help you establish yourself as an authority and build valuable backlinks. Find popular communities where your target audience engages, and actively contribute by answering questions, providing valuable insights, and sharing your expertise. As you build credibility and gain recognition within these communities, other members may naturally link back to your website as a reference or resource. Ensure that your contributions are genuine, valuable, and non-promotional to maintain a positive reputation.

Skyscraper Technique

The Skyscraper Technique involves identifying popular content in your niche, creating something even better, and then reaching out to websites that have linked to the original content. Start by finding highly linked and shared articles or blog posts related to your industry. Create a more comprehensive, up-to-date, or visually appealing version of that content. Once your improved content is ready, reach out to the websites that linked to the original and inform them about your enhanced version. This technique increases the chances of those websites linking to your superior content, resulting in valuable backlinks.


Building high-quality backlinks remains an essential aspect of effective SEO, and the strategies listed above offer a comprehensive approach to link building in 2023. By focusing on exceptional content, guest blogging, resource link building, broken link building, influencer outreach, active participation in online communities, and the Skyscraper Technique, you can attract authoritative and relevant backlinks to boost your website’s visibility, organic traffic, and overall online reputation. Remember to regularly assess and adapt your link building efforts to stay up-to-date with the ever-evolving digital landscape and search engine algorithms.

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