Links are like the currency of the website. Those websites are rewarded with high rankings on search engines that have a lot of links on their pages. Whereas, pages that don’t have links are considered unimportant.
In this article, we will tell you how to get quality links for your website without risking a Google penalty. If you want to get better results, you can have guidance from the best SEO company in India.
What is Link Building?
The process of deliberately increasing hyperlinks (or Backlinks) referring to a website is called link building. It is quite an important feature of SEO to improve the website’s search engine visibility.
Importance of Link Building
Links are considered one of the major factors in Google. To make your website’s pages rank high in the search results, you have to make links for them.
Thus, a simple rule is that pages containing more backlinks are more likely to rank higher in search results.
Links are Not the Answer to Everything
Links are quite important for any website to rank well on online search pages. It’s not impossible to rank high with a lot of links on your site. Whereas, links aren’t the only strategies that Google uses to rank pages.
If you build lots of links to your web pages and still rank poorly, you have to look into some other ranking factors.
How to Build a Good Link
Many strategies based on link building can be classified into 4 parts:
- Adding Links
- Asking for Links
- Buying Links
- Earning of Links
Adding Links:
Adding a link means manually putting your link on others’ websites. The most common strategies that fit into this category are:
- Business directory submissions
- Social profile creation
- Blog commenting
- Relocating to forums, communities, and Q&A sites
- Creating job search listings
Building links with these tactics is easy to do. And for some reason, such links are more likely to have low value in the eyes of Google. Sometimes they can be spam.
You don’t have to ignore these given strategies, as each of them has its advantages.
Asking for links:
As the title tells, asking for links is done when you go to the owner of the website from whom you want to get a link and give him the best reason to link with you.
Here are some of the link-building tactics and strategies that fall into this category.
- Guest Posting
- Skyscapering Technique
- Ego Bait
- Link Insertion
- Testimonials
- Exchange of Links
- Resource Page Link Building
- Image Link Building
- Linked and Unlinked Mentions
- PR
When you send the first email request, you might face some harshness. There is a chance that your compelling reason is not compelling enough because:
- Your guest post isn’t quite good
- The resources you made aren’t worthy
- Your skyscraper isn’t as tall as you thought
Buying of Links:
Purchasing links is not quite an easy task if you don’t have a lot of experience with them.
It may lead to wasting money on useless links and left no impact on the rankings of your website.
Therefore, if you’re not ready to risk the well-being of your website and buy links that are not useful for your website, get advice from professionals offering affordable SEO services in India.
Earning Links
When other people link to your page even if you don’t ask them to do that’s called earning links. This will happen only if you have something good on your website.
Unless you will not promote your website, people will not come to know about you and earning of links will not take place. The more people see your site, the higher the chance that they will end up linking to it.
What Makes a Good Link
There are various ways through which Google measures the value of each link but no one knows exactly how. According to the SEO community, there are some general strategies through which you can assess links. They are:
- Authority
- Relevance
- Anchor text
- No follow vs follow
- Placement
- Destination
Best Strategies for Link Building
Down below there are strategies through which you can do the best link-building. Some of them are:
- Check the competitor’s link
- Making linkable assets
- Better content promotion
- Guest Posting
Keep a Track of Your Link Building
It is important to track your link building. Doing monthly audits is recommended to you as it will help in keeping track of earned links, lost links, etc.
You can set them up by backlink auditing tools. All you need to do is:
- Click on settings on the right corner of the page of your website
- Then, click on Recrawl Schedule
- From the drop-down button, select Once a Month
- Then, select Send Email option
- Finally, click on the Update button
By doing this, you can easily track your link building.
CONCLUSION
We hope that you are now well aware of what link building is. Make sure to keep your competitors in mind while taking any step.
For more, you can give your suggestions or ask queries in the comment box.