How To Embed Google Reviews In Your WordPress Website

In the digital age, online reviews serve as powerful tools that can make or break a business. They provide essential insights into the quality of your services and products, influencing potential customers’ decisions. When it comes to showcasing your business’s credibility on your website, embedding Google Reviews is an effective way to build trust and encourage potential clients.

In this guide, we will explore the significance of online reviews, followed by a step-by-step tutorial on embedding Google Reviews into your WordPress website. Additionally, we will discuss strategies to garner more reviews on your Google My Business profile for a robust online presence.

Why Are Reviews Important For Your Business?

Online reviews offer several benefits for your business:

  1. Building Trust: Positive reviews build trust and credibility among potential customers, indicating that your business is reliable and offers quality services or products.
  2. Enhancing Visibility: Businesses with positive reviews rank higher in search engine results, increasing their online visibility and attracting more organic traffic.
  3. Increasing Conversions: Positive reviews can convert website visitors into customers, as they serve as social proof of your business’s credibility.
  4. Improving Services: Constructive feedback from reviews helps identify areas of improvement, enabling you to enhance your offerings and customer satisfaction.

Apart from Google review, there are some other platforms like: GoogFirmsFirmSuggestSoftwareSuggest and GetFirms, etc. where you can ask your client to add reviews for your product or services.

Step-By-Step Guide to Embed Google Reviews In Your WordPress Website

Embedding Google Reviews into your WordPress website is a straightforward process. Follow these steps to integrate this valuable feedback directly onto your site:

1. Access Your Google Reviews:

  • Log in to your Google My Business account.
  • Go to the “Home” section and click on “Get More Reviews.”

2. Copy the Review Widget Code:

  • Click on the “Share review form” option.
  • Copy the provided HTML code for the review widget.

3. Add the Widget to Your WordPress Site:

  • Log in to your WordPress dashboard.
  • Create a new page or edit an existing one where you want to display the reviews.
  • Paste the copied HTML code into the page’s text editor.

4. Customize the Widget (Optional):

  • You can customize the widget’s appearance, such as adjusting the width, height, and the number of displayed reviews, by modifying the embedded code.

5. Save and Publish:

  • Save your changes and publish the page.
  • Your website now displays Google Reviews, showcasing the authentic experiences of your satisfied customers.

How To Get More Reviews On Your Google My Business Profile

Encouraging customers to leave reviews on your Google My Business profile enhances your online reputation. Here are some effective strategies to garner more reviews:

  • Ask Satisfied Customers: Request satisfied customers to leave a review, especially after a positive interaction with your business.
  • Simplify the Process: Provide clear instructions and direct links to your Google review page, making it easy for customers to leave feedback.
  • Incorporate a Call-to-Action: Add a subtle call-to-action on your website, encouraging visitors to share their experiences by leaving a review.
  • Respond to Reviews: Engage with existing reviews by responding to them, showcasing your dedication to customer satisfaction.
  • Offer Incentives: Consider offering small incentives, such as discounts or exclusive content, to encourage customers to leave reviews, ensuring compliance with ethical guidelines.


Embedding Google Reviews into your WordPress website is a strategic move that can significantly impact your online presence. Positive reviews build trust, enhance credibility, and attract more customers. By following the step-by-step guide provided in this post, you can seamlessly integrate authentic customer feedback onto your website, creating a compelling narrative of your business’s excellence. Moreover, actively seeking reviews on your Google My Business profile ensures a continuous influx of fresh testimonials, reinforcing your reputation and driving business growth. Embrace the power of online reviews to establish your business as a trustworthy and customer-centric enterprise in the digital landscape.

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