More than 90% of businesses use content marketing to reach out to new customers and retain existing ones. However, results vary from business to business depending on the level of investment and techniques employed.
All businesses are fighting for attention online that a search on Google for any keyword returns thousands and sometimes millions of results. Businesses whose content gets ranked the highest get the most attention because they can be easily found. The same is true for social media posts and videos, not all social media posts or videos go viral, Actually most only receive a handful of likes or views.
A content creation agency comes in with the experience and technical expertise to develop, deliver, measure the performance of content, and optimize the content for better results. If your business doesn’t have such skills, it helps to enlist the help of a content creation agency. But still, even if you have such skills, a content agency can take that off your plate so that you deal with other pressing issues such as improving the quality of your product or service.
Experienced agencies have content creation secrets novice marketers may not have, which all add up to your advantage. However, not all content creation agencies were built the same; some are specialized and only deal with specific industries, and others are not.
The kind and quality of agency you hire will make or break your content creation and digital marketing campaigns. Let’s look at things you should consider to find the best content creation agency that’ll provide value for your business and give you the best returns on your investment.
Steps to selecting the perfect content creation company for your business
1. Define in detail your business’ content needs
Different businesses reach out to customers in varying ways, what works for a fashion business may not do for a plumbing business. To know the kind of content your business needs, look at how you interact with your current customers.
However, if you are just starting, look at how the top two competitors in your field reach out to customers. That’ll give you a clear picture of the content to create, it could be social media posts, videos, email templates, blog posts, infographics, photos, etc.
2. Carefully lay out the objectives for creating content and what you hope to achieve
It is important to have a clear understanding of what you hope to achieve with the content creation endeavor. The objectives may include improving the rankings of your website on Google, increasing the number of followers on social media, starting a YouTube channel, educating potential and existing customers using information-based content, increasing engagement on your social media pages, and many more.
3. Spot out three top content creation agencies you could work with
Once you know what you want, it becomes easy to spot agencies that may work for you based on their portfolio of course. Look at the three top-performing content creation agencies closely, check past projects, and read reviews from platforms like Clutch, Trust pilot, G2, and Featured Customers. It is also important to contact the agency to find out if they will be able to meet your deadline.
Things a content creation agency can do to boost your sales
1. Saves you time and money that may be used for other aspects of the business
Time and money are constants in business that almost walk hand in hand. It takes time and money to hire, train, and maintain employees. A content creation agency takes this out of your hands and frees you up to do other important things like planning for the business. Although a content agency may charge a relatively high fee, it can’t be compared to the amount you’ll spend if you decide to do it yourself.
2. Improve the quality and consistency of content produced
While content is important, the quality and how it is delivered also matters. A good agency keeps track of trends in the content marketing space and employs the latest tools to create quality content that’ll bring you the best results. Since the agency has a large team of content creators, you can be sure you’ll have a reliable supply of content. As a result, you’ll be able to attract more customers and maintain existing ones hence leading to more sales.
3. Boost SEO and outrank competitors on search engines
There is high competition for the top spot on Google and other search engines. Every business you can imagine is creating and distributing content in an attempt to get customer’s attention. Content agencies have the skills and experience to properly optimize the content so that it ranks well on search engines and is easily found by the target audience.
4. Access to experience, skills, and tools
Content agencies having been in the industry for a long, understand the ins and outs of digital marketing. They have the latest tools and are aware of the changing trends in the industry. This will ensure you don’t waste time and money on strategies that don’t work.