Facebook marketing is a crucial aspect of any business. It can be challenging to keep up with the latest Facebook trends, but it’s important to keep track of your metrics to improve your efforts.
It’s also essential to respond to comments on your posts. This will show your audience that you value their feedback and will help build engagement.
1. Post At The Right Time
There are many factors that determine the best time to post on Facebook. The first and most important consideration is when your target audience is most likely to check the social media platform. This may vary depending on their daily routines and the times of day that they are most active.
It is also helpful to know that Facebook prioritizes posts based on their recency. This means that if you post something super interesting at 3 AM when most people are asleep, it is unlikely to reach many of your followers.
The best way to find out the right time to post on Facebook is to conduct some research and testing. Try posting at various times of the day for a few days and monitor your engagement levels. This will help you identify the best times to post on Facebook that deliver the most engagement for your business. Alternatively, you can use tools like Buffer to schedule your posts for the best possible results. This will save you time and ensure that your posts are posted at the right time for maximum visibility and engagement.
2. Use Hashtags
Facebook posts that include hashtags can be more visible and get more engagement than those without them. The best way to find out whether this is true for your business is by experimenting with hashtags on some of your posts and seeing how they perform. If you have a tool like MavSocial, you can easily look at your Facebook Insights to see how your hashtag-related posts compare to those that do not use hashtags.
Hashtags can be used to boost engagement on almost any type of post on Facebook, but they need to be relevant to your audience and content. Avoid jumping on trendy hashtags just because they’re popular (#MotivationMonday, anyone?). Instead, focus on researching your audience to find hashtags that they’re using and the topics they’re interested in.
Hashtags can be especially effective for promoting special events, promotions, and sales. If you’re running a contest, for example, you can create your own unique hashtag and encourage your audience to use it when sharing their updates on Facebook and other social media. You can also add hashtags to blog posts and website pages to make it easier for potential customers to find you online.
3. Track Your Efforts
In order to be a successful Facebook marketer, you need to know your audience and understand how to use the platform’s features. This will help you reach your target audience and grow your business. To do this, you need to set measurable and smart goals for your business.
One of the most important metrics to track is engagement. This metric indicates how well your content is resonating with your audience. If your engagement levels are low, it could be a sign that you need to change your marketing strategy.
You should also track your ad performance. This will show you how well your ads are performing, and will help you make better decisions about your marketing budget.
Another important metric to track is group growth. This will tell you how many people are joining your group, and will help you identify the best times to post to maximize engagement. This is especially important if you’re using your group to sell products or services. The more people that join your group, the more sales you’ll be able to generate.
4. Engage With Your Audience
As more and more businesses flood Facebook, organic visibility is getting harder to come by. The good news is that many of the same tactics that were effective in the past can still be used to boost engagement on your pages and grow your audience base.
Posting engaging content that your target audience will respond to is a great way to increase your social media engagement rate. Whether that means sharing photos with a call to action, or even asking for feedback on your posts (like this one from Bath & Body Works), making your audiences feel heard and valued is an excellent way to build loyalty.
Try varying your content types and posting frequencies to see what works best for you. You can also use Facebook’s ad tools to better understand your audience, by setting up custom audiences through Ads Manager and learning more about them from Facebook Audience Insights (you’ll get demographic information such as age, location, gender, job title, etc). Use this data to inform which Facebook marketing strategies will be most effective for your business.
5. Monitor Your Competition
As the most used social media platform, Facebook is a goldmine of information for marketers. If you do some old-fashioned competitive sleuthing, you can learn a lot about what your audience is looking for from brands on the platform and how well your own customer service is performing.
You can also monitor your competitors’ ad campaigns to see what they’re doing differently from you and how they’re repositioning themselves for the future. For example, if you notice a competitor is growing their email list and targeting these customers directly, it may be worth taking note and considering adding these types of strategies to your own.
Conducting a Facebook competitor analysis can be time-consuming, but there are tools available to automate this process and save your team’s time. For example, Klear provides a comprehensive overview of key competitor metrics such as overall fan growth and engagement rates, ad performance and more. It can also compare the average engagement rates of your competitors’ top posts to help you improve your own strategy. You can use these insights to create SMART goals and measure your progress over time.