Dry Shampoo Market Outlook
The global Dry Shampoo market is projected to reach USD 5.05 Billion by 2030 at a CAGR of 6.2%.
Dry shampoos stand out from their wet counterparts like shampoos, conditioners, and styling products due to their unique application on dry hair. Unlike the traditional products that necessitate wet hair, dry shampoos, featuring alcohol or starch as key components, excel in absorbing excess oil and sebum secretion when applied to the hair scalp. This distinctive haircare solution is renowned for its capacity to absorb oil, grease, and dirt from the scalp, serving multiple purposes. It proves invaluable in prolonging the life of a blowout, imparting volume to the hair, and refreshing it post-exercise or after commuting in humid conditions. Additionally, dry shampoos play a pivotal role in extending the time between consecutive hair washes, providing a convenient alternative for individuals with disabilities who may require assistance and more time for traditional hair showers.
Originating in the 1940s, the dry shampoo market has evolved through various innovations and developments. Notably, the Kao Corporation introduced two waterless spray and sheet format dry shampoos under their Merit haircare brand in April 2022. Designed for use in the International Space Station, these products resemble wet wipes, employing mild surfactants to physically eliminate oil, grease, and dirt buildups. Another noteworthy innovation is R+Co’s Badlands Dry Shampoo Paste, offering versatility in application by finger to the roots or damp hair before drying. This product also serves styling purposes for wavy hair ends, providing a matte finish and establishing itself as a multifaceted haircare solution.
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Market Synopsis
Rapid economic growth, a rising mid-income population, and high migration rates from rural to urban areas have led to an influx of international retailers globally. This has encouraged the expansion of existing retail outlets driving the growth of the global dry shampoo market. Online retailing is trending for personal care products across the globe. With instant access to catalogs and price lists, customers know the available products, simplifying purchasing decisions. Online retailers capture a large portion of the market share as consumers increasingly favor online shopping to minimize shopping time. Moreover, developing region like Asia-Pacific has significantly seen the upward demand for cosmetic products, including dry shampoo, due to the increased youth population in the area. Additionally, the organized retail store has easily made all the required products available to the youth, ultimately benefiting from increased sales of dry shampoos. Therefore, the enlarged retail sector has supported dry shampoo growth worldwide.
Competitive Landscape
The global Dry Shampoo market is fragmented and consists of some organized and unorganized industry players. Manufacturers focus mainly on expanding production capacities, continuous product launches, and collaborations with key stakeholders to gain a competitive advantage over other players. Key players Kao Corporation(Japan), Unilever Plc(UK), L’Oreal Group(France), The Estee Lauder Companies Inc.(US), Procter & Gamble Company(Australia), Shiseido Company Limited(Japan), Pierre Fabre Group(France), LVMH Group(France), Church & Dwight Co., Inc.(US) and Henkel Limited(Germany).
Segmentation
By Type
Spray: The Spray dry shampoo contains a fine powder mix that absorbs excess oil from the scalp, leaving it clean and non-greasy. It is suitable for all hair types. The dry shampoo spray is in an aerosol form that can be used for targeted areas without residue formation as in dry shampoo powders. Some hairstylists prescribe spray type for thin or fine hair and powder for thick or oily hair. Both the powder and spray forms of dry shampoo come in various hair colors like blond, black and brown
Powder: The powder dry shampoo market is easy to store and has a long shelf life. These are the main elements driving up the need for dry shampoo in powder form. Its aerosol-free composition is expected to drive the segment’s demand. This form is used by customers who are particularly worried about how chemicals may affect their hair. Unlike other forms, including spray and foam, the powder easily blends with hair and scalp and evenly nourishes every head region. For this reason, powdered dry shampoo is becoming more and more popular, and producers have been urged to boost production capacity via efficient production and hassle-free packing. Sales are anticipated to increase over the next ten years as consumers’ preferences for less water-intensive products and naturally produced components grow. Furthermore, first-time buyers of dry shampoo are more likely to select the powdered kind due to its availability in numerous variants and manufacturer promotional measures that increase product sales.
By Function
Anti-Dandruff: Skin illnesses affecting individuals of all ages, from newborns to the elderly, are one of the main health concerns in today’s world. Dandruff is the most typical skin condition that affects the scalp and other hairy regions. It appears as white scalp flakes and covers large areas of the body with hair. Since there are two types of dry and grease shampoos, anti-dandruff dry shampoo refers to a shampoo that may eliminate dandruff from the head but typically has less impact on eliminating oil and preventing fungal development. Coal tar, salicylic acid, ketoconazole, and other ingredients may be included in a shampoo specifically formulated for cleansing the hair and scalp.
Color Protection: Hair color enthusiasts have observed that the color of their hair begins to fade when they shampoo it. The existence of color-protection dry shampoo is mostly due to this. This dry shampoo shields colored hair from UV radiation and protects against fading and dulling. It maintains hair looking and feeling fresh, healthy, and energetic. Significant development is anticipated in the dry shampoo market for color protection during the projected period. Compared to other shampoos, this one contains less potent cleaning surfactants. The shampoo also covers the hair surface and stops the dye molecule from evaporating due to the special conditioning chemicals included in it. There has been a significant increase in demand for them in recent years. Most of its users are from households and Barbershops.
Hair Loss Protection: Most individuals struggle with hair loss because of various internal issues, including hormone imbalance, serious illnesses, age, etc. The market for hair loss treatment products is expanding due to the rising need for care among those suffering from androgenetic alopecia. This hair condition affects women, men, and children and can result in baldness and require medication. By launching products at competitive rates, manufacturers are reviving existing product lines and aiming to capture a greater market share. The American Academy of Dermatology found that by the age of 40, more than 40% of women worldwide were experiencing hair loss problems brought on by hormone imbalances and other factors. Since many women experience depression and mental distress due to losing their hair at a young age and turn to medications to guarantee that hair grows quickly, the market for hair loss products is seeing significant demand. With added keratin, this dry shampoo for hair loss prevention boosts hair strength and reduces hair loss from breaking. It is specifically made for hair that is prone to breakage and damage. As per the expert, using it 1 or 2 times a week is recommended.
Daily Care: The daily care is a mild dry shampoo market outlook designed primarily for everyday use that protects, softens, nourishes, and naturally cleanses greasy and filthy hair. It encourages organic hair development and aids in maintaining a healthy scalp free of fungal diseases and hair loss. Additionally, it is safe to use on all skin and hair types. For optimal results, apply Gentle Daily Care Dry Protein Conditioner following dry shampoo.
Multi-Function: By offering a variety of multi-functional benefits, the Multi-function Dry Shampoo seeks to meet all modern male and female grooming demands. With the help of this creative dry shampoo, users may confidently go through a whole week with fresh, refreshed hair without worrying about hair odor. Vendors create solutions that help to face the daily grooming demands of this contemporary, fast-paced world. Long-haired users should avoid wearing helmets since they restrict airflow, which worsens perspiration and eventually leads to dandruff and hair loss. In warmer weather, sweat and excessive oil secretions in the hair beneath the helmet make men more prone to hair problems, most notably bad odor and discomfort. The majority of individuals, according to the study, only wash their hair once a week since it takes so much time. A multipurpose dry shampoo for long hair is a specialized, effective alternative for weekday cleaning.
By Distribution Channel
Store-Based: The store-based section has been broken down into supermarkets and hypermarkets, specialty shops, and other outlets. Supermarkets & hypermarkets play a significant role in distributing dry shampoo products. Furthermore, because these channels account for most dry shampoo sales, the specialty shops sub-segment is anticipated to be the biggest. Customers value individualized advice from sales associates as the key component of assistance in making an informed decision. The availability of the store, simplicity of accessing it, and comfort of purchasing have all helped to boost dry shampoo sales globally. The rise in offline sales is linked to consumers’ growing inclination to examine items personally and verify their quality before making a purchase. Additionally, the category expansion over the projection period will be aided by looking for various items through stores while accessing real-time negotiations from merchants. The category is driven by the simplicity of price comparison for various categories and brands. The expansion of salon product stores and the appearance of trendy items in specialty, department, and mass merchandiser stores have substantially impacted the market’s offline sales of goods.
Non-Store-Based: E-commerce is a non-store-based category where manufacturers sell their dry shampoo products through various online retailers and websites. The growing number of e-commerce websites, like Myntra, Amazon, and Flipkart, which provide consumers with a large selection of items, is driving this market sector. Young people who like the latest hair care and lifestyle trends appear to be the market’s main driver of accessibility. Companies are introducing new items with improved quality and formulas, but sometimes, consumers cannot get them in certain places. To quickly access a large consumer base, manufacturers use e-commerce platforms. Deals, discounts, and other promotions made available through the internet sector, together with a rise in the number of established and online distributors in the market, are boosting the segment’s growth throughout the projection period.
By Region
North America: The growth in the North America Dry Shampoo market is mainly attributed owing to the increasing hair loss problems, changing consumer dynamics, and increasing product awareness are the major factors in the market’s growth. In addition, the aging population in Canada is set to attract more consumers to dry shampoo products. Mexicans follow global hair styling and coloring trends, which are mostly influenced by international celebrities. Over 80% of the country’s population is urban, and they show a keen interest in hair styling. In addition, there has been a shift in preferences toward dry shampoos, and low and mid-priced brands have gained prominence in salons. The female population in Mexico is also highly conscious of hair trends, which will propel the demand for dry shampoos over the coming years.
Europe: The market’s growth is majorly driven by increased concerns about physical appearance caused by hair loss. In addition, statistics and projections produced by Office for National Statistics (ONS) have long shown that the UK’s population is aging, which will further increase the demand for dry shampoo in the country. Moreover, the rising influence of celebrity hairstyles and fashion has boosted the use of dry shampoo. The rest of Europe consists of countries such as Netherlands, Switzerland, Poland, Denmark, and Sweden, among others. These countries have young, working-class populations that spend heavily on hair styling products. In addition, these countries also have a large number of working women populations. Moreover, hair and scalp-related conditions have become a common issue in these countries.
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Asia-Pacific: The primary driver of the market has been recognized as shifting customer dynamics along with rising product awareness. These changes are due to the high millennial population, migration toward cities, and rising women’s employment. The existing population of the cities is responsible for the rise in sales from specialty stores, e-commerce sites, and salons, which also raises the demand for dry shampoo nationally.
Rest of the World: There has recently been a rise in demand for dry shampoo products in the Middle Eastern area. The product’s effectiveness, durability, and clinical qualities are considered while making the purchases. The Middle Eastern region’s growing youthful and aspiring population, which invests in grooming and appearance primarily to preserve their health, is mostly to blame for the demand for dry shampoo products. Dry shampoo products adhering to halal legislation will be one of the major market trends right now, and they are also starting to catch on over the world. Latin America, the Middle East, and African markets are expected to see considerable increases in their total valuations shortly.