Digital marketing


 Market is a situation where buyer and seller interact with each other to buy and sell goods and services

Digital marketing :

Digital marketing means use of social media apps, mobile, website ,search engine and other digital equipment to promote and sell our goods and services 

According to the current data there are 5.3 billion internet users in the whole world .Nowadays it’s an easy way  to connect with the consumer and conveys our promotional message to the consumer  through different social media.

Online marketing strategies gave the power to act differently at different online channel-such as email marketing, search engine optimization social media to connect with the existing customer  and help us to know about the interest of customer in our product and services 

SEO (search engine optimization): 

SEO is important stratgies at digital vigibility of successful online business. SEO is about how online businesses optimize their availability to rank heigher on search engine result pages (SERPs) 


In the era of like ,share, comment  social media apps have become a more powerfull platform to highlight products and services .With billions of people spending their time on social media platforms .

The most popular digital plateform for social media marketing are facebook ,instagram, twitter, linkedin, youtube. 


Content marketing is about  delivering relevant, valuable and informative content to atrract  and engage target audience.

Before creating content it’s necessary to understand our target audiences what their needs, interests and challenges are.

PPC ads (pay per click):

Pay per click  or paid advertising is a form of online marketing in which businesses pay a fee for each time their ad is clicked. Social media platforms like facebook,instagram, linkedin offer paid advertising features that allow brands  and bussinesses to instantly connect with  their audiences ,increase conversion, and drive website traffic.

Influencer marketing: 

Influencer marketing refers to working with the influencer- an individual with a large number of fllowers and following. Like celebrity  content creatures . These influencers act to support  your product and services to their followers on different social media platforms.

In which the influencer who  is relevant to the  industry .

businesses collaborate with them to promote products and services.

Email marketing: 

Email marketing about sending message to the targeted individual or a group of people through Email for various purpose  like, promoting product and services ,generating leads, or for building customer relationship.

Affiliate marketing : 

Affiliate marketing is digital tactics to make money by promoting another one bussiness  you could be the promoter or a business who work with promoter. But the process is same in each case. 


Mobile marketing is a digital stretgies that allow you to occupy with target audience on their mobile devices. Through MMS and SMS messages. Social media notification, mobile apps alert and more.

It is necessary to ensure that all the content is optimized for mobile devices.

By understanding the mobile enviornment ,recognising the importance of mobile marketing and implementing effective plan ,business can tap into big oppotunitis  that mobile offer.


Digital marketing remains a vital component for overall marketing stratgies Adopted new technologies ,staying updated of industry trends, prioritizing target audience experience.

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