Since its inception in 2015, the popularity of Progressive Web Apps (PWAs) has skyrocketed. They’re able to both win over new clients and keep their current ones happy. Companies like Twitter, Trivago, Alibaba, and Walmart have all seen double-digit increases in conversion rates and revenue after adopting this strategy.
It seems to be the reason that several small and medium-sized businesses would be interested in learning more about the reported progressive web app development accomplishments of these industrial giants.
Businesses of all sizes can’t afford to ignore Progressive Web Apps since they enable them to reach a far wider audience on the mobile web with the same high-converting, app-like experience as a native app.
What is PWA?
A Progressive Web App (PWA) uses the most cutting-edge web technologies to provide an app-like experience for its users. It’s the breakthrough that’ll do away with the requirement for both web and native app iterations.
Native apps have traditionally provided a more satisfying experience than the mobile web, and as a result, they have a greater chance of retaining users. Web pages with native app-like features, such as push notifications, home screen integration, and offline access, are known as Progressive Web Applications (PWAs).
What They Are and What They Do?
#1. Numberable
They’ll open as quickly as possible regardless of how fast or sluggish your internet connection is.They eliminate the need for a reliable network connection, allowing users to experience the same high-speed functionality independent of their connection’s stability.
#2. Lightning quick
If your site takes too long to load, customers will go elsewhere, resulting in lost revenue. PWAs are praised for their quick response and loading speeds. Better website performance increases conversion, user pleasure, and retention.
#3. It’s a lot of fun
They operate very similarly to native applications, down to sending Push Notifications and appearing in the app drawer, but being web-based.
Why Your Business Needs a Progressive Web App?
Currently, mobile devices account for 60% of all website traffic, making mobile optimization more crucial than ever for online shops. Any web-based company, no matter how long it’s been around, would do well to consider making its offerings available not only as a traditional website but also as a Progressive Web app.
Given that the great majority of e-commerce companies have yet to adopt this new technology, you have the rare and exciting opportunity to leapfrog the competition.
#1. Putting it in the app drawer doubles the retention rate.
Progressive Web apps provide the same functionality as native apps but with a far more interesting interface. By pinning PWAs to the home screen, you may launch them with a single tap. Smartphone users often don’t update their app libraries very often.
A Progressive Web App may be “downloaded” by clicking a link and accepting the request. Rather than merely being a bookmark in the browser, a website that has been placed to the homescreen functions as if it were an app.
The outcome is identical to that of app store downloads, but without the need for time-consuming software installation. In addition, no further enhancements are required once the PWA has been put to the homescreen. Because PWAs are automatically updated in the background, users are always seeing the most up-to-date content for ecommerce app development.
#2. Boosting user activity using push notifications.
Like a native app, PWAs may send push notifications to users’ smartphones. By reaching out to consumers where they already are—on their mobile devices—firms can create experiences that are both relevant and compelling.
The reader’s curiosity is always piqued by these succinct assertions. When compared to traditional advertising methods like emails, Push Notifications have several advantages. These include reaching the recipient immediately, standing out from other notifications, and requiring little to no investment from the business before it can begin communicating with its intended market.
Roughly 96% of people who use the internet never provide any personal information. That means you shouldn’t give up your email address or any other identifying information while you’re online. Every business wants to one day succeed by eliminating this massive disadvantage.
According to benchmarks, the click-through rate on web push notifications is 2.7% greater than that of emails. The threshold for allowing Push Notifications when visiting a website is far lower than that for signing up for a newsletter mailing list.
#3. Less Expensive Production, Faster Invention, and Continuous Supply
Some multichannel, multiplatform firms are now creating and promoting apps for four different platforms: their (responsive) website, Android, iOS, and even Windows 10.
To the already substantial effort and expense involved in developing, optimizing, and maintaining a responsive website, add the time and energy required to develop native apps.
A PWA may function as a standalone entity, requiring just the website itself to be developed, maintained, and promoted. Now more than ever is the time to take advantage of the unique opportunity to serve all channels from a single platform built, managed, and supported by the same team. It preserves the multi-channel strategy while drastically reducing expenses and accelerating the rollout of new features.
#4. Immediately High-Quality Effectiveness.
With the rapid rise of mobile-first and even mobile-online usage, users’ already lofty expectations for Internet speed are only likely to rise more.
Research shows that 53% of visitors leave a website after just 3 seconds page load and conversion rates decrease with 21.8% on each 1 second delay in page speed. When utilizing a 3G network, mobile devices wait an amazing 19 seconds for a web page to load, whereas users of a 4G network wait just 14 seconds.
PWAs, or progressive web applications, are built with speed and fluidity in mind. By using the web’s built-in scalability and ‘native-style’ client-side caching, it outperforms browser caching and network-based caching. PWAs may load in under a second, providing consumers a ‘instant’ experience that keeps their attention right away.
Furthermore, Progressive Web Apps need substantially less disk space (both on the company’s server and the user’s device), in addition to the benefits (faster load times, less data usage, and less essential storage space).
#5. PWAs Might Improve Your Website’s SEO.
Everything in a PWA is hosted online, so search engines might potentially crawl and index it. Content inside a PWA may be indexed and ranked by search engines like Google and Bing.
In contrast, native apps often lock off crawlers from their content. Consumers will have seamless, anytime access to the most cutting-edge digital items regardless of device thanks to the collapse of barriers between web and native.
Sites with fast load times, low bounce rates, low data use, and high user engagement tend to rank higher in search engine results. Since PWAs already have these features, it only makes sense that they would also boost an app’s SEO.
If carried out correctly, this is undeniably right. If PWAs are well-designed, Google will give them higher rankings than regular webpages.
#6. An Improvement in Turnaround Time
If the user experience can be enhanced, then maybe the conversion rate can also increase. An online store’s success may depend on the satisfaction of its customers, thus eliminating sources of frustration for them is a priority. PWAs have the ability to significantly improve user experiences across the board.
Should You Provide Your Shop with a PWA?
Any company that sells items or provides services over the Internet may benefit from using a PWA. Customers who are kept waiting at the register are likely to leave without making a purchase.
A Progressive Web App’s simplified UI and instantaneous page loading make it ideal for multitasking. With PWAs, page loads are two- to four-times faster, preserving the user’s attention and increasing the likelihood of a successful transaction.
Whether or whether a Progressive Web App may increase a store’s conversion rate by a factor of four is an unanswerable question. By mimicking the look and feel of native apps on the mobile web, businesses can now reach a far bigger audience. The companies who adopted Progressive Web Apps first saw the greatest benefits.
Conclusion
The pervasiveness of mobile phones is bringing about a significant shift in the manner which we purchase. The need for shorter wait times, streamlined navigation, and information collection that is not connected to a certain location is growing.
PWAs help us to reach more people and make it easier for them to utilize the internet, but we can’t deny that native applications provide a more immersive experience. As owners of a company, we can’t argue with that statement. There is no room for complacency when it comes to getting started with progressive web apps.
Any business, regardless of size, should make adopting a PWA strategy a top priority, whether that means diving in headfirst and implementing everything at once, or starting small and adding features like Push Notifications and “add to home screen” in the beginning.
With little outlay of capital and record-breaking speed to market, anybody can instantly begin making substantial improvements to the experience they deliver to their audience, increasing conversion rates and, ultimately, improving bottom-line results.