Baby Care Product Market

Baby Care Products Market Analysis, Development, Revenue, Future Growth and Forecast to 2029

The global baby care products market size was valued at USD 215.13 billion in 2022 and is projected to reach USD 331.92 billion by 2029 with a CAGR of 6.4% during the forecast period. Baby care products have been growing as they are the basic requirement for any baby. The increase in the number of newborn babies has given rise to the demand for baby oil, baby shampoo, baby powder, diapers, baby wipes, baby seat and safety products, baby food, baby apparel, and baby toys. Fortune Business Insights™ shares this information in its report titled “Baby Care Products Market, 2023-2029.

Information Source:

Disruptions in Supply Chain During Pandemic Led to Negative Market Growth

The COVID-19 pandemic led to the closure of supermarkets and hypermarkets due to restrictions. Blockages in the supply chain of the personal care industry, international trade restrictions, and the closure of manufacturing facilities significantly lowered the product manufacturing and consumption rate globally. The pandemic negatively impacted the sales of major brands such as Johnsons & Johnsons, Procter & Gamble, and Kimberley Clark.

Fortune Business Insights™ lists out all the baby care products market companies that are presently striving to reduce the impact of the Covid-19 pandemic on the market:

  • Johnson & Johnson (U.S.)
  • Kimberly-Clark Corporation (U.S.)
  • The Himalaya Drug Company (India)
  • Procter & Gamble Company (P&G) (U.S.)
  • Honasa Consumer Private Limited (Mamaearth) (India)
  • Beiersdorf AG (Germany)
  • Sebapharma GmbH & Co. KG (Germany)
  • Nestlé S.A. (Switzerland)
  • Unilever plc (U.K.)
  • Essity AB (Sweden)

Report Coverage

The report provides a detailed analysis of the top segments and latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.

Drivers and Restraints

Innovation in Baby Food Products to Drive Product Expansion

Innovations in baby care products, which include different blends of fats and proteins are anticipated to drive the baby care products market growth. An increase in demand for high-quality infant food products that provide the required nutrition for babies is driving market growth. In March 2021, Danone, a French company, launched formula milk that will be sold in pre-measured tab format in the U.K. The new formula milk tabs dissolve easily, making it simple and convenient for mothers to feed babies.

However, the use of chemicals in baby products makes them unsafe to use on infants. Using such harmful products can lead to various health problems, which are projected to obstruct market growth.


Cosmetics & Toiletries to Lead Due to a Wide Range of Products

On the basis of product type, the market is divided into cosmetics & toiletries, baby food, baby safety & convenience, and others. The cosmetics & toiletries segment is anticipated to dominate as they are used frequently on baby’s skin. It includes various products such as shampoos, conditioners, soaps, and wipes. They offer various benefits such as rapid hydration and rejuvenated skin. These products are simple to use and offer an efficient way to deal with problems such as dryness, infections, and diaper rashes.

Infants Segment to Lead Due to Growing Demand for Premium Infant Products

Based on end-user, the market is segmented into toddlers and infants. The infant segment is the fastest growing segment as infants can get easily affected and exposed to bacteria. The growing demand for sustainable and premium infant products accelerated the market growth in 2021.

Offline Channel to Lead the Segment Due to Increasing Number of Supermarkets

Based on sales channels, the market is divided into online and offline. The offline segment is expected to have a major part due to the rise in supermarkets, hypermarkets, and specialty stores in numerous regions in 2021. An online sales channel is also set to have significant growth due to the rise in various e-commerce platforms.

Geographically, the market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Regional Insights

Asia Pacific to Have Dominance in Market Share Due to Increasing Rate of Urbanization

Asia Pacific is expected to govern the baby care products market share as it reached a valuation of USD 67.32 billion in 2021. The region has two of the most populated countries in the world, India and China. The increasing rate of urbanization and the rise in spending by consumers have contributed to the development of the market in 2021.

North America is the second-fastest growing region in the market due to the high adoption of baby care kits, including strollers, car seats, baby monitors, and safety gates. Parents in the U.S. focus on products that offer nutritional needs for their babies.

The Europe market is set to have significant growth due to a number of well-informed parents in countries such as Germany, Italy, the U.K., and France.

Competitive Landscape

Acquisition Strategies by Key Players to Develop Market Path

Key players have been focusing on collaboration and acquisition strategies enabling them to gain a competitive edge. In April 2022, ITC, an India-based brand, announced the acquisition of 10% of Blupin Technologies Pvt. Ltd. Later, the company owns the direct-to-consumer mother and baby platform, Mylo. Through this acquisition, ITC desires to expand its presence in the baby care D2C market. Focus on growth strategies will help the consumers to gain and expand their consumer base.

Key Industry Development

  • July 2022: Johnson & Johnson launched a new skin and hair care brand for babies called “Vivvi & Bloom”. The brand is launching shampoo, body lotion, and body massage oil for babies and toddlers. The brand launched the products to meet the increasing need of millennial parents for their little ones.



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