First you need to do a test to measure the speed of the site. This way you can understand how and where to intervene. First you can consider:
Quality hosting.
Image weight.
Browser caching.
Gzip compression.
Remember that repeated site downtime can cause a loss of ranking, so purchasing hosting worthy of the name has a double value. Don’t forget that you have various tools at your disposal to reduce the weight of images and that you can carry out good photo compression with WordPress plugins.
Use Google My Business to rank your site:
One of the main strengths of working as a web professional and positioning the website on Google: local SEO. This technique starts from registering with Google My Business, a service that allows you to insert your name and company on Google Maps, in the local pack of the SERP and in the summary sheet.
In short, if you want to improve your positioning on Google Maps you must use this SEO tool, free and essential for small businesses in the area.
Take care of the meta description (and forget the meta keyword tag):
Google confirmed the total uselessness of the meta keyword tag through a post on the official Webmaster Central Blog. But this was many years ago now, so you can avoid inserting this element. For the meta description, however?
The story is different. Yes, Google does not consider it an element for positioning. However, it has a great influence on the CTR, the relationship between impressions and clicks in the SERP. So you have to take care of the meta description with all the attention in the world.
This is where your spirit as a true copywriter must emerge. Don’t know how to do it? Here is a guide that explains how to insert the meta description in WordPress:
Install WordPress SEO by Yoast on WordPress.
Create an article or web page.
Go to the bottom of the editor to insert the meta description tag.
Add a descriptive text string.
The meta description does not help ranking but can increase visits to the blog or website when the snippet appears in the SERP after a query.
Enter the right keywords in the page URL:
The SEO friendly URL must be simple. Through these words you must make the audience understand what is on the page. The presence of keywords can make life easier for people and the search engine. Therefore, according to various research, the URL of the page still has an influence among the positioning and ranking factors on Google.
Do tests to improve your Google positioning:
An SEO experiment: I remove the keyword “for blog” from the title tag of an article dedicated to free images. It all boils down to this: free images for blogs to download. Red mark on WordPress SEO By Yoast, but nothing serious.
Suddenly two of the best SEO tools I use – Semrush and Seozoom – confirm the surge. After removing a keyword from the title tag, the article gained 10 positions in the SERP. For a search of 4,400 monthly searches.
Why does all this happen? My idea: in the title tag you have to suggest to Google the essence of the post. An essence that is described and restrained by keywords. The word “blog” summarized and enclosed the article within an enclosure in Calgary.
There are no images here for everyone, but only for those who blog. This is also important when you want to improve your Google ranking with SEO. Contact us for SEO Services in Calgary
Another interesting aspect is the placement of another combination. The article also improved its positioning for the search for images to download, moving in this case from 51st to 21st position. Of course, we are still far from the first page but the increase in positioning in Google is equally interesting in Canada.