Single-channel marketing is no longer effective. The marketing technology we use today is evolving quickly. Campaigns driven by artificial intelligence and machine learning, which may have appeared unthinkable a few years ago, are now becoming commonplace.
Today’s business marketers may connect with their audience at several stages along the user experience. Customers anticipate that businesses will employ an omnichannel marketing strategy and provide them with a seamless, pleasurable experience.
With so many possibilities, we might occasionally forget about the most straightforward yet powerful marketing strategy of them all: SMS marketing. Although using SMS gateway Australia to communicate with your consumers may seem dated, it is not. It might be a useful method to supplement email marketing or social media marketing.
Your customers’ phones will beep and they will receive the alarm since text messages clearly exhibit themselves through notifications. Your campaign will be recognized if you do it this way. Due to this, SMS marketing may be even more effective than email or social media promotion.
SMS marketing, though, has the capacity to irritate if not employed properly. We’ll explain how to use this technology to build a successful campaign in this blog.
What is SMS marketing?
SMS marketing is a strategy that enables businesses to text customers. It alludes to using SMS to send transactional or promotional messages for business objectives.
These messages’ main objective is to tell clients who have chosen to receive text messages from your business about offers, updates, alerts, and other timely information.
Customers are becoming increasingly accustomed to contacting companies through mobile devices in recent years. They typically hope to text or message brands whenever it’s convenient for them.
What makes SMS marketing attractive?
You have a direct channel of communication thanks to text messaging, email, WhatsApp, and push notifications. Consequently, one of the most effective ways to contact clients is through text message marketing when done right. By 2025, 80% of customer service companies will stop utilizing native applications in favor of SMS and messaging, predicts Gartner.
SMS customer service is also gaining ground in many different businesses alongside SMS marketing. It alludes to offering clients services and assistance via SMS messages. Customers may now text customer support agents to “speak” to them.
Customers see brand-sent service SMS messages as the most helpful ones. SMS appointment reminders, delivery updates, and booking confirmations are more popular with customers than product or service discounts. Since each of these pieces of information is crucial, customers appreciate when businesses enlighten them.
Automated confirmations and reminders are only one facet of SMS customer service, of course. Additionally, it requires permitting one-on-one text conversations between customers and customer support agents.
If you want to employ text message marketing, it makes sense to incorporate SMS customer service. Customers are more likely to stay SMS customers if they believe the messages you give them have real value. Let’s explore the various forms of SMS marketing in more detail.
SMS marketing types
Let’s look at the many forms of SMS marketing before discussing their advantages:
Notifications and alerts
SMS marketing may be used to send out a variety of alerts and messages. These include frequent corporate updates on things like opening and closing times, unique company events, the introduction of new goods and services, replenishment notifications, specials, and even emergency alerts.
The standard structure for alerts and notifications is a brief message and a shortened URL that directs users to the main web page that contains all the information.
Quick sales
A flash sale is a quick marketing campaign that lasts two to forty-eight hours and encourages customers to buy complementary goods or services to those they have already purchased. This is a marketing strategy that also makes it possible to instill a feeling of urgency and boosts sales.
These announcements often include the sale’s duration and the amount of remaining stock, as well as the URL for the product(s) in issue.
Loyalty Initiatives
Customers receive free items or a range of discounts when specific “milestones” are reached. Customers are encouraged to make repeat purchases or encourage word-of-mouth via loyalty schemes.
Over time, loyalty initiatives are incredibly effective in fostering connections. The special attention makes the clients feel cherished.
Over time, loyalty initiatives are incredibly effective in fostering connections. Customers spend more time and money with a business because they feel appreciated by the special care and offers they get.
SMS discounts
SMS savings are frequently offered via MMS, or multimedia messaging service. These texts offer the client a discount on a good or service provided by the company they signed up to receive SMS marketing messages from.
Usually, SMS coupons have a longer expiration date. A lot of firms will add visually pleasing graphics and fast scannable QR codes to them to make them more enticing to customers. These communication channels are useful for boosting traffic and boosting online purchases.