Content marketing agencies sprang to meet a specific need. Businesses needed to engage in content marketing but required support during implementation. Content creation can take time and procuring the needed software to track a content strategy can be expensive. By partnering with a content marketing company, businesses can reduce costs and save on time.
To understand the functioning of a content marketing agency, you must first comprehend content marketing not simply how it works, but why it works.
Basics of Content Marketing
Like any other form of inbound marketing, content marketing is a digital strategy. It centers around creating and circulating content. Content can vary from written materials, graphics, to videos, and any other type of readable or consumable material. The purpose of content marketing is driving traffic to your business website, build trust, convert prospects, gain new customers, and delight existing customers.
There are various approaches to content marketing and many different forms of content. One content strategy won’t fit in with every business. Anyways one form of content marketing is always relevant, notwithstanding that you’re just creating sales decks. For instance, B2C businesses may fare better by focusing on platforms like Facebook, Instagram, etc. B2B businesses that sell big-ticket, long-term services will be better off by focusing on long-form content; then share that content through platforms like LinkedIn.
Blogging
Blogging is a well-tried content marketing strategy that has been used for decades by professional content strategists and marketeers. In its present state it appears to be an important strategy for years to come. HubSpot reports, 53% of marketers considered blog content creation as their go to inbound marketing priority in 2023.
Many businesses distribute news or press releases about their company from their official blogs. Many also use it to convey company insight into what is new in their industry. Both these strategies are valuable. Both position your company as a thought leader and allow you to build trust with readers.
However, there are other objectives to go after with your blogging strategy.
SEO
Blogging is an integral component of SEO, or search engine optimization. Every blog post has a chance to rank in search results for a relevant search query and keyword. So, do keywords selection based on the terms your customers search for. The objective of this strategy is to rank high in search engine result pages for important terms and drive more traffic to your website.
Content Offers
Content offers help with conversion of your website visitors into leads. This is gated content, meaning your prospective customers can only access it by filling out a form on a landing page. Once the form has been filled, you get their contact information, and they receive a helpful piece of content.
There are a variety of content offers you can create. Some examples include checklists, how-to guides, eBooks, whitepapers, and industry reports among others.
The Final Words
If you partner with a content marketing agency, create a calendar for creating content offers. The agency comes with all the tools and skills you need to post them to your site & for distributing them.