According to IMARC Group, the North America beer market size reached US$ 171.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 227.8 Billion by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028. The report has segmented the market by product type, packaging, production, alcohol content, flavour, distribution channel and country.
Factors Affecting the Growth of the North America Beer Industry:
- Craft Beer Movement:
The craft beer movement is a major driver of growth in the North American beer market. This trend has been fueled by consumers’ increasing desire for unique, artisanal, and locally-sourced beers. Craft breweries are known for their innovation, experimenting with various brewing techniques and ingredients, leading to a wider range of flavors and styles. This diversity appeals to a broad spectrum of consumers, from beer aficionados to those seeking novel experiences. The craft beer movement also benefits from a strong community ethos, with many breweries emphasizing local sourcing and sustainable practices. This resonates with consumers who are increasingly conscious of the environmental and social impact of their purchases, further bolstering the appeal of craft beers.
- Health and Wellness Trends:
The rising focus on health and wellness is significantly influencing the North American beer market. There is an increasing demand for low-alcohol, low-calorie, and non-alcoholic beers among health-conscious consumers who wish to enjoy social drinking without the adverse effects of alcohol. This shift is prompting traditional and craft brewers alike to innovate and expand their product lines to include these healthier options. The trend is not just limited to alcohol content; there is also a growing interest in organic and natural ingredients, as well as gluten-free options, catering to specific health concerns and dietary preferences. By aligning with health and wellness trends, the beer industry attracts a broader consumer base, including those who might have otherwise avoided beer consumption.
- Technological Advancements and E-Commerce:
Technological advancements and the proliferation of e-commerce are significantly transforming the North American beer market. The adoption of cutting-edge brewing technologies has improved the efficiency and quality of beer production, allowing brewers to meet the increasing demand effectively. In addition, digital marketing and social media platforms have become vital tools for breweries to engage with consumers, build brand awareness, and promote new products. E-commerce, particularly during the COVID-19 pandemic, is emerging as a crucial sales channel. It provides consumers with the convenience of exploring and purchasing a wide array of beer products online. This digital shift has not only expanded the market reach for breweries but also offered consumers unprecedented access to a diverse range of beer options, further fueling the market’s growth.
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North America Beer Market Report Segmentation:
By Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Standard lagers dominate the North American beer market due to their widespread popularity and accessibility, appealing to a broad consumer base with their mild flavor and moderate alcohol content.
By Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Glass represents the largest packaging segment in the North American beer market, favored for its ability to preserve the quality and flavor of beer better than alternative materials.
By Production:
- Macro-Brewery
- Micro-Brewery
- Others
Macro-breweries lead the market in North America owing to their extensive distribution networks, large-scale production capacities, and strong brand recognition.
By Alcohol Content:
- High
- Low
- Alcohol Free
High alcohol content represents the largest alcohol content segment in the market, driven by consumer preference for stronger flavors and the growing craft beer segment.
By Flavour:
- Unflavoured
- Flavoured
The unflavoured beer segment holds the largest market share in North America, reflecting a traditional consumer preference for classic beer tastes over flavored alternatives.
By Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Supermarkets and hypermarkets represent the largest distribution channels segment in the market, offering wide accessibility, variety, and competitive pricing to a large customer base.
Country Insights:
- United States
- Canada
- Mexico
The United States represents the largest beer market in North America, attributed to its large population, diverse consumer preferences, and the presence of numerous local and international breweries.
North America Beer Market Trends:
The growing preference for craft and artisanal beers represents one of the key factors driving the growth of the beer market across North America. This is primarily attributed to consumers increasingly seeking unique, locally produced options with diverse flavors and styles which are influencing the market growth. This trend is driven by a rising interest in product provenance and authenticity. Additionally, there is a notable shift towards low-alcohol and non-alcoholic beers, fueled by health-conscious consumers seeking healthier lifestyles without foregoing social drinking experiences.
The market is also seeing an uptick in demand for premium and super-premium beers, reflecting a broader trend of premiumization across consumer goods. Sustainability has become a significant focus, with breweries increasingly adopting eco-friendly practices in production and packaging, resonating with environmentally conscious consumers. The use of innovative and alternative ingredients, such as gluten-free or organic options, is gaining traction, catering to specific dietary needs and preferences. Apart from this, digitalization and e-commerce are transforming the distribution landscape, enabling breweries to reach a wider audience and offering consumers greater convenience and choice.
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Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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