We all know that English is a global language and it is one of the most used languages on digital platforms. However assuming that English is the only language is not sufficient because people also speak another language than English, which is their native language. Therefore, keeping your website in English will hinder your business growth. 

You won’t be able to attract potential customers who speak a language other than English. What to do then? For this, you must translate your business content into multiple languages. Here, you must make a rational move by translating the content in a way that resonates with the target market. 

You must be wondering why it must be a difficult task to look for website localization services. Believe me, due to technological advancement, it is not as difficult as it used to be.

What is Website Localization?

In this era of digitalization, many companies have moved from brick-and-mortar stores to the e-commerce business. For this reason, they are developing websites for their company. Websites are the first interaction of the customer with your business. 

If your website is not in not localized, then customers will turn to other websites, and you will lose a major share of the global market. Do you know what website localization services are?  

It is the process of web translation services while keeping the cultural and regional intricacies in view.  

Web translation is only one part of the localization process. It alters your website and resonates with the culture. 

For instance, if you want to localize the website for the Chinese market then you should get assistance from a website localization agency because they will change the measurement units, and currency according to the Chinese target market. 

Localization also deals with changing other aspects of the site, such as graphics. Graphics are important because some colors are auspicious in some regions and other colors are viewed as a bad omen. 

Moreover, the practical application of the website should be easy to navigate. Additionally, you need to be aware of the fact that in some target markets, people give importance to testimonials. 

Therefore, they must localize their website by considering this thing. For example, US people like websites that have the option of giving testimonials.  This shows that if you want to localize a website, then you have to do thorough research. 

If you don’t invest time in research then you make blunders like KFC which they made while tapping into the Chinese market. They translate the KFC in the Chinese language that says eat your fingers off. 

If they have done the research before and taken the assistance of a website localization agency, then such a blunder should be avoided.

Benefits of Website Localization

Websites act as a business card for your business. They are a marketing platform that you can use to promote your products and services.  Your business can only sustain fierce competition if you communicate with the potential customers in a tone in which they are comfortable. 

75% of the consumers say that they will decide to purchase a product if it is exhibited to them in their native language. Therefore, if you localize your website, you can easily enhance the traffic on your site. 

An increase in website traffic means an increase in the customer base. For this, you must go for website localization services. These services will give you great leverage. Let’s dive into them.

Expanding Across Geographical Borders

As we know only 20% of the world’s population speaks the English language as their first language. Therefore, there is a huge gap in the digital world to engage 80% of the people who speak other languages. 

By web translation services, entrepreneurs can tap into different global markets. This means you can connect to people with different consumer habits which are spread across different geographical borders.  In this way, you can make your brand recognized globally.

Global Expansion and Credibility

Going for a multilingual site is the best way to show your online presence. Many entrepreneurs are also going for digitalization because they want to save money from brick-and-mortar stores. Thanks to technology, now you can show your international presence with a few clicks of the mouse.  

The way you communicate with customers is very important. It determines how you tap into foreign markets and how to achieve customer loyalty. 

When you go for website localization your global clients know that you are customer-centric and want to provide services according to customer’s needs. According to them, your business is flexible enough to absorb the regional and cultural nuances by localizing the content. 

Communicating with the customers in their native language will help them to recognize your products and services. Moreover, they start trusting and get associated with your brand.

Enhance Better User Experience

Website localization will adjust the website design. It is also easy to navigate, resulting in a better user experience. The important thing to note is that not only content is altered but the layout, and style are also changed according to cultural intricacies. 

Distinct marketing strategies are used for different target markets. This includes changing fonts, artwork, formats, and colors. You should do thorough research to know the preferences of potential customers. 

After knowing the customer’s preferences, you can formulate a localized website that can appeal to the target audience. By using such websites, browsers become loyal customers. Moreover, they feel that the website is specially designed for them.

Increases Business Revenue

Professional website localization services provide your business with potential customers. Consequently, this leads to an enhanced customer base. Moreover, you can reach a wider audience and increase your customer base with minimal investment.

Wrapping Up

You work hard in developing the website. Now you want to get maximum leverage from it. Going for professional website localization solutions is the best strategy to go for. Investing in this service will reap you above-mentioned benefits. One of the foremost benefits is business growth.