The latest report by IMARC Group, titled “Virtual Production Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.″ offers a comprehensive analysis of the industry, which comprises insights on the virtual production market size. The global virtual production market is expected to exhibit a growth rate (CAGR) of 11% during 2023-2028.
Virtual production refers to the method of combining live-action footage and computer graphics in real-time. It relies on augmented reality (AR), virtual reality (VR), game-engine, and computer-generated imagery technologies. It is widely employed in filmmaking techniques, such as concept art, lensing, asset placement, set dimensions, and appropriate camera movements, to deliver interactive content. It is also used in other fields of the entertainment industry like fashion, live entertainment, and news reporting to provide engaging virtual experiences.
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Virtual Production Market Trends and Drivers:
The rising trend of over-the-top (OTT) platforms, escalating demand for live video streaming, and the growing popularity of on-demand content are driving the market. Apart from this, virtual production is widely used by media producers to create modern content with enhanced quality, maximum efficiency, and minimum cost of execution. Moreover, the increasing focus on making better movies is propelling filmmakers and directors to explore new approaches for visualization using virtual production techniques.
Report Segmentation:
The report has segmented the market into the following categories:
Component Insights:
- Hardware
- Software
- Services
Type Insights:
- Pre-production
- Production
- Post-production
End User Insights:
- Movies
- TV Series
- Commercial Ads
- Online Videos
- Others
Regional Insights:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East & Africa
Competitive Landscape With Key Players:
- 360Rize
- Adobe Inc.
- Autodesk Inc.
- BORIS FX Inc
- Epic Games Inc.
- HTC Corporation
- HumanEyes Technologies Ltd.
- Mo-Sys Engineering Ltd.
- NVIDIA Corporation
- Panocam3d.com
- Pixar (The Walt Disney Company)
- SideFX
- Technicolor Creative Studios SA
- Vicon Motion Systems Limited (Oxford Metrics PLC)
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