Over the years, the email marketing campaign has not lost any strength, and a large number of global companies continue to use it to keep in touch with their customers.
Its realization is not difficult and this makes many trust themselves thinking that they will have the expected results.
That is why if you do not want to die trying, we will give you some tips that you must put into practice to have an effective email marketing campaign.
Check the emails in your database
It is important that from time to time, you update the emails in your database so that you are sure that your information will reach the indicated recipient.
If you don’t take the time to fulfill this task, you could be sending your advertising to emails that are poorly written or that no longer exist, causing your client to never receive what you wanted to inform them and thus losing some conversion.
A striking subject of your email marketing
What will ensure that your recipient is interested in opening the email you have sent will be the subject of your email marketing campaign.
Therefore, we recommend you take your time to determine the phrase that will be responsible for attracting the attention of your customers. Also, it’s important to know that what is the average open rate for email marketing.
Design a template that goes according to your company
When designing your ad template, use elements that are consistent with your brand and do not lose your identity.
You can incorporate your logo and use the colors that characterize you.
In addition, its design has to adapt to any device, since your clients will open their mail from a computer or their cell phones. If there is any loading failure, rest assured that you will lose a lot of conversions.
Create content that grabs your customer’s attention
Normally, people like to read information that doesn’t go around too much, because if they find filler, they won’t want to continue reading and won’t get to the part that you want them to read.
That is why within the content that you are going to include in your email marketing campaign, try to get to the point, only saying what is important.
Also, take care of your writing and spelling; as well as highlight the words that you need to be striking.
Include only the necessary images in your mailing
Images are indeed the perfect element to complement your content but try not to make the mistake of abusing them.
As part of your design, there must be a balance so that there is visual harmony in your mailing. Also, avoid very large images so that loading is not slow, especially on mobile devices.
Add social networks where you have a presence
Within your email marketing campaign, we recommend that you add the social networks where you have a presence.
So that a user may be interested in entering one of them to see your publications and thus grow your number of followers.
Incorporate a call to action
For you to achieve the desired conversion, you need to incorporate a CTA (call to action) into your mailing and improve your PPC campaign.
If you want your recipient to quickly locate your CTA, they need the following:
- Have a color that differentiates it from the content of the mailing
- Be located, in a certain way, so that the client does not have to scroll
- Have the appropriate size so that its reading is legible
Email Marketing is one of the tools that increase the sales of your business. At Digital Specialist, we offer you the best solutions for your email marketing campaign.