Smart HD TV Market Trends, Growth Drivers, and Future Outlook 2028

The global smart HD TV market size is expected to reach USD 1223 Billion in 2028 and register a CAGR of 30.2%, according to the latest report by Reports and Data. Technological advancements in electronic devices like smart TVs, increasing penetration of high-speed internet, and rising disposable income across the globe are key factors driving global market revenue growth. 

Smart TVs are equipped with advanced features and internet-connected technologies that enable video streaming, internet surfing, listening to music, online shopping, and streaming media services. These smart TVs work with virtual assistant services like Google Assistant or Amazon Alexa and are compatible with other connected devices like smart locks, and smart lighting. Smart TVs are gaining popularity due to these advanced features. Rapid evolution of the electronics industry and televisions, improvements in the standard of living of people, and rising demand for speedy internet services are key factors boosting global market growth. In addition, growing demand for smart devices, rising inclination towards OTT video streaming services, and rising demand for high picture quality and sharpness is boosting global market growth. 

High speed internet is one of the most crucial aspects responsible for proper functioning of smart TVs. Thus, lack of high-speed internet especially due to high costs in several low-income countries and rising concerns of illegal streaming and piracy are key restraints that are expected to hamper global market growth in the coming years. 

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The smart HD TV market has experienced significant growth due to several factors. Firstly, the decreasing prices of these technologically advanced televisions have attracted a larger number of buyers. As prices have become more affordable, more consumers are opting for smart HD TVs over traditional models.

In addition to lower prices, manufacturers have been continually improving their offerings by incorporating new features into newer models. These added features enhance the convenience and user experience, further driving the demand for smart HD TVs. The industry has witnessed considerable penetration of 4K UHD TVs, which have become the standard resolution for most manufacturers. This higher resolution provides a more immersive and visually appealing viewing experience for consumers.

The global pandemic that occurred in 2020 has also played a significant role in boosting the revenue growth of the smart HD TV market. With people confined to their homes due to lockdowns, there was a surge in digital content consumption. TV, mobile devices, and other digital mediums experienced record-breaking numbers as people sought entertainment and information. Many individuals who had previously hesitated to try consuming OTT (over-the-top) content on smart TVs due to perceived complexity ended up trying it during the lockdown. This shift in behavior led to an increased preference for watching OTT content on larger, connected screens.

Screen Size Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)

  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 inches
  • 56 to 65 Inches
  • Above 65 Inches

Screen Type Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)

  • Flat
  • Curved

Panel Type Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)

  • LCD
  • LED
  • OLED
  • QLED

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Regional Markets Highlighted in the Global Smart HD TV Market Report:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • Italy
    • France
    • BENELUX
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Saudi Arabia
    • U.A.E.
    • South Africa
    • Rest of Middle East & Africa

Top Companies Profiled in the Report:

Samsung Electronics Co. Ltd., LG Electronics Inc., Sony Corporation, VIZIO Inc., Videocon Industries Ltd., Sansui Electric Co. Ltd., Toshiba Corporation, TCL, Panasonic, and Haier Electronics Group Co., Ltd. 

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