Shampoo Bar Market Share and Size Estimation: Competitive Landscape and Business Opportunity

The global shampoo bar market size was valued at USD 10.07 billion in 2022. The market is projected to grow from USD 10.53 billion in 2023 to USD 15.07 billion by 2030, exhibiting a CAGR of 5.3% during the forecast period of 2023-2030.

Information Source: 

Shampoo bars help users to save water usage while washing hair. Solid cosmetics, such as shampoo bars, have a longer shelf life and can be used multiple times compared to liquid shampoos. The increasing launch of solid hair cleansing products produced using biodegradable and plant-based ingredients by market players drives market growth.

Fortune Business Insights™ mentioned this in a report titled, “Shampoo Bar Market, 2023-2030.”

COVID-19 Impact

Closure of Retail Stores During COVID-19 Pandemic Hampered Market Growth

The COVID-19 pandemic significantly disrupted the global cosmetics market as lockdown measures led to the closure or limited operations of department stores and cosmetic shops. Major shampoo bar market players such as LUSH reported declining revenues and noted a significant shift in consumer behavior toward increased online sales during the pandemic.

Report Coverage

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
  • Comprehensive insights into regional developments.
  • List of major industry players.
  • Key strategies adopted by the market players.
  • The latest industry developments include product launches, partnerships, mergers, and acquisitions.

Regional Insights

North America Leads Due to Increasing Demand for Shampoo Bars Produced from Natural Ingredients

North American was valued at USD 4.83 billion in 2022 and is estimated to hold a major market share during the projected period. The rising demand for shampoo bars produced using natural ingredients, including butter, essential oil, aloe vera, and others, is boosting market growth in the region.

Europe held a significant shampoo bar market share in 2022 owing to the rising imports of shampoo bars in France, Germany, and the U.K.

Competitive Landscape

Increasing Key Players Focus on their Retail Footprint to Strengthen their Product Reach

The market comprises major market players, such as LUSH, The Procter & Gamble Company, L’Oréal S.A., and others. The increasing focus of these companies on their retail footprint in developing countries, including India, UAE, and Brazil, to strengthen their product reach is estimated to drive market growth during the forecast period.

Key Industry Development

  • July 2022 – Indian specialty care ingredients and surfactants producer Galaxy Surfactants Ltd. introduced an innovative Galseer Tresscon shampoo bar base solution. The solution is used to develop products for sustainability-conscious consumers.

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