Do you find it hard to stay relevant in the photography business market?
Do you want to stand out from the competition but don’t know how to?
You’ve landed on the right page! Let us help you with some solid personal branding strategies that can skyrocket your business growth and drive revenues.
Understanding what Personal Branding is and how it benefits Photographers
If you want your photography business and services to stay consistent in the market and want people to recognize your brand for its uniqueness, Personal Branding is the way to go. The word Personal Branding might seem overwhelming, but it is simply defined as the culmination of identity, skills, and values that differentiate you and your photography services.
A strong brand image of your photography business helps you stand out from the competition. If you are just starting out or already own a business, the right time to focus on branding is NOW!
Personal branding for photographers helps:
- Build authority
- Sell more to the target market
- Gives better visibility in the industry
- Personalize the customer experience
- Builds relationships through networking
- Improves reputation and leaves lasting impressions
- Helps build connections with top influencers in the industry
Personal branding is the way you communicate with your industry peers, customers, and clients through social media, websites, digital portfolios, blogs, etc. in order to gain visibility, improve sales, and eventually hit income goals. Photography is an industry where setting an identity is difficult, as most of the photography businesses sell the same services. Therefore, it is crucial to identify the unique selling point (USP) of your photography services and market them strategically.
Now that you have understood what Personal Branding is, let’s jump right into the strategies of personal branding for photographers.
Personal Branding Strategies for Photographers
To create your brand image and identity, it is essential to strategically showcase the uniqueness of your photography services by identifying your prospects and targeting their pain points.
Ensure that you’ve done your market research and competitor analysis to get an insight into how brands make themselves stand out from the competition. Use specific platforms where your target audience is widely present.
Be Proactive
Many photographers give up midway as they don’t see instant results, leading to business failure. Personal branding is a journey that brings massive results if consistency is achieved. If you want people to remember your brand and have a positive perspective on it, you have to be proactive in implementing personal branding strategies.
Share your stories and experiences, showcase skills and talents, hold a strong voice, convey the message of your brand, and most importantly, stay consistent on all the platforms you are using to achieve brand identity. Inconsistent personal branding affects the reputation of your brand and eventually leads to the loss of customers.
Define the value proposition
When customers trust a photography brand, they expect to receive the best services that are worth the money they spend. Clicking great pictures is not the only thing they look for. Factors that add up to the value proposition of your photography services are also equally important.
Answering to the following questions helps define a value proposition:
- What value can your services bring to your customers?
- What kind of target audience does your business cater to?
- What differentiates your brand or services from the competitors?
- What is the problem your brand solves that is not found elsewhere?
And there you go— you just defined your brand’s value proposition!
Use business automation tools
Branding demands undivided attention and time to get it right. In such cases, business automation tools come in handy to reduce workloads and improve efficiency. It enhances the workflow of photographers and helps in managing different aspects of the business. One such effective tool is Pikctime. Manage all your business tasks, including personal branding, with Picktime’s most efficient features.
Picktime is a photography business management tool that optimizes the workflow of photographers and helps build a strong personal brand. With its extraordinary features, photographers are in for a boon! It provides services from shoot appointment bookings and scheduling to booking website and team management. Photographers need not worry about manually scheduling appointments and taking calls for bookings, as Picktime schedules them automatically in their calendars.
No more worries about no-shows and cancellations because Picktime sends automated text and email reminders to customers and clients so that they stay excited about the scheduled shoot. It also provides a customizable booking URL and booking widget that can be used to book your photography services based on your availability. Not just that! It also manages payments using third-party integrations, eliminating the problem of payment delays and the need for cash transactions. Additionally, it provides a staff management service that allows you to keep a check on all your staff members. It also provides an overview section that helps with business analytics and tracking the progress of your photography business. Boost your sales and upskill your personal branding with Picktime.
Develop Brand Personality
Your brand must have a unique personality, just like you do! Develop a brand personality that reflects its message and story. It can include the theme, colors, fonts, etc. The brand personality impacts your prospects and customer’s perception. Hence, it is vital to choose a theme and personality of your brand the way you want your customers to perceive it.
Let’s look at an example:
What comes to your mind when you think of the word apple. A fruit or an iPhone? Probably an iphone. It is because of the branding of the company that has shaped our perspective. Similarly, build a brand personality in a way that people think of your business when they see or hear your brand’s name. Choose the aesthetics, logo, brand design, mission, voice, etc. wisely.
Leverage online presence
Can’t stress enough on how important online branding is. Online platforms are the best way to reach a targeted and wider audience. Use various online mediums such as social media and websites that inform your audience who you are and what you do. Showcase client testimonials along with a CTA. Analyze the platforms that your target audience is most active on and use them to exhibit your services and engage with your prospects.
Final words
Personal branding for photographers is the ultimate way to stand out from the crowd of competitors. It builds authority and authenticity and boosts growth if applied consistently. Remember that Personal Branding goes hand-in-hand with providing exceptional services. Check out Picktime to ease out the workload and focus on getting more sales.