Matcha Market Trends, Share, Demand ,Impact Analysis, Industry Size, Growth, Development, Key Opportunities, Analysis of Key Players And Forecast 2029

The Global Matcha Market witnessed a value of USD 2.98 Billion in 2022 and is expected to grow at a CAGR of 11.03% from 2023 to 2029, reaching nearly USD 6.20 Billion by 2029.

Market Overview

As of the most recent Matcha Market update, the global economic landscape reflects a dynamic interplay of various factors. Major financial markets continue to navigate the aftermath of the unprecedented events that unfolded in recent years, such as the global pandemic and geopolitical shifts. Equities have demonstrated resilience amid ongoing uncertainties, propelled by technological advancements, innovation, and accommodative monetary policies. However, challenges persist, including inflationary pressures, supply chain disruptions, and regulatory changes in various sectors. Investors are closely monitoring central bank decisions, fiscal policies, and emerging trends to assess potential opportunities and risks. The market’s response to evolving conditions underscores the importance of adaptability and strategic planning for both businesses and investors in this complex and ever-changing environment.

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Report Scope:
Matcha tea, a variant of green tea originating from Japan, has seen a rapid surge in demand globally due to its perceived health benefits and versatility.

Research Methodology:
The report employed a comprehensive research methodology to analyze market trends, including data collection, analysis, and validation from reliable sources.


  • Rising health consciousness among consumers
  • Versatility of matcha as a beverage and ingredient
  • Growing demand for organic and sustainably sourced products


  • Price sensitivity among consumers in emerging economies

The Matcha Market is segmented based on form, product, and region. The powder segment dominates, with ceremonial and culinary grades distinguished. Additionally, flavored matcha tea is gaining traction.

by Product


by Form


by Distribution Channel

Grocery Stores
Online store
E-commerce Platforms
Company Owned Websites

Regional Insights:
Asia Pacific leads the global market, with China and Japan driving growth. Increasing awareness of matcha’s health benefits and rising disposable incomes in the region contribute to market expansion.

Matcha Market Dynamics:
The increasing consumer awareness about health and well-being, along with the rising demand for organic and sustainable products, are major drivers of the global Matcha Market.

Matcha Market Segment Analysis:
The powder segment holds the largest market share, driven by its versatility in various applications. Organic matcha tea is experiencing rapid growth, and online retail channels are expected to exhibit fast growth.

Matcha Market Regional Insights:
Asia Pacific dominates the market, with China and Japan playing significant roles in production and consumption. Rising disposable incomes and increasing awareness of matcha’s health benefits contribute to market growth in the region.

Market Key Players

1. The AOI Tea Company (U.S.),
2. (U.S.),
3. Green Foods Corporation (U.S.),
4. Nature’s Way (U.S.),
5. Aiya America Inc. (U.S.),
6. DōMatcha (Canada),
7. Vivid Vitality Ltd. (U.K.),
8. Starbucks Coffee Company. (U.S.),
9. Tata Consumer Products Limited (India),
10. Aiya Europe GmbH (Austria),
11. Unilever (U.K.),
12. Marukyu Koyamaen (Japan),
13. Midori Spring Ltd. (Japan),
14. Sasaki Green Tea Company (Japan),
15. IPPODO TEA (Japan),
16. Mizuba Tea Co. (Japan),
17. Sun Time Tea Company (China),
18. Matcha Maiden (Australia)
19. Thaitee Tea Merchant Sdn Bhd
20. Legend Of Tea
21. John Tea Merchant Trading Company Sdn Bhd
22. TWG
23. Matcha Hero
24. Fulleaf Tea Store
25. Gryphon Tea Company
26. The Tea Republic
27. Roleaf Sdn Bhd

Get to Know More About This Market Study:

Key questions answered in the Matcha Market report include:

What is Matcha?
What factors drive Matcha Market growth?
What are the main challenges for Matcha Market growth?
What was the Matcha market size in 2023?
Which trends are expected to contribute to Matcha market growth?
What recent industry trends can generate additional revenue streams for the Matcha Market?
What growth strategies are players considering to increase their foothold in the Matcha Market?
Who held the largest market share in the Matcha Market?

Key Offerings:

Past Market Size and Competitive Landscape (2021 to 2023)
Past Pricing and price curve by region (2021 to 2023)
Market Size, Share, Size & Forecast by different segment | 2023−2029
Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation – A detailed analysis by segment with their sub-segments and Region
Competitive Landscape – Profiles of selected key players by region from a strategic perspective
Competitive landscape – Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER’s analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis

About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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