The GCC Ice Cream Market is projected to experience a steady growth rate of approximately 6.52% from 2024 to 2029, says MarkNtel Advisors in its recent report. This growth is driven by several key factors, including the region’s digitalization of its economy, efforts to promote local businesses and manufacturers, and the favorable climate that encourages the consumption of frozen desserts in the GCC nations. The local governments are actively supporting food and snack producers through various programs and funding, fostering self-sufficiency in food production. Furthermore, the development of e-commerce platforms and government strategies aimed at attracting foreign investment have led to a shift in consumer buying habits towards online platforms, resulting in an increased demand for ice cream products from both local and global manufacturers.
Exploring Opportunities in Segmented Markets
This comprehensive report thoroughly examines the following market segments,
- By Product Type (Impulse Ice Cream, Take Home Ice Cream, Artisanal Ice Cream, Single Portion Dairy Ice Cream)
- By Flavor (Mango, Chocolate, Vanilla, Others (Strawberry, Butterscotch, etc.))
- By Format (Cup, Stick, Bricks, Cones, Others (Sandwich, Tubs, etc.))
- By Sales Channel (Offline, (Supermarkets & Hypermarkets, Convenience & Grocery Store, Brand Owned Outlets, Ice Cream Carts, Others (Vending Machines, etc.)), Online)
- By Country (The UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain)
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Impulse Ice Cream to Witness Substantial Market Growth in The Next Five Years
This expansion can be attributed to the prevalence of impulse ice cream offerings in single-serving packages, which enhance convenience for consumers, particularly tourists and the working population who seek a quick and on-the-go treat. The accessibility and affordability of these ice creams render them highly appealing to consumers. They are readily found in high-traffic locations like gas stations and convenience stores.
Moreover, impulse ice cream typically comes in predetermined portions, aiding consumers in adhering to specific dietary controls and preventing overindulgence. This combination of convenience in consumption and widespread availability stands as the primary driving force behind the expected market growth in the coming years.
The UAE Is Poised to Claim a Substantial Market Share
This can be attributed to its proactive policies aimed at fostering the growth of the food and beverage industry, bolstered by the National Food Security Strategy 2051, which ensures long-term financial stability for foreign investors. Notably, the UAE already constitutes approximately 18% of the Middle East’s food and beverage trade, showcasing its prominence in the region. The government’s persistent efforts to advance e-commerce platforms and promote digital payment methods further contribute to this trend.
In addition to these factors, the UAE’s arid climate and extended summers drive demand for cooling beverages, particularly ice cream. To meet the diverse preferences of the expatriate population hailing from various cultural backgrounds, ice cream manufacturers have introduced innovative flavors. These elements, combined with the nation’s fondness for frozen treats, are set to propel the continued growth and opportunities within the UAE’s ice cream market.
The Report Highlights Potential Growth Areas and Market Niches
This report delves into the prevailing competitive landscape of the market, offering valuable insights into the existing market dynamics and the competitive environment. It provides a thorough understanding of the opportunities that major market players, such as Dunkin Brands, Inc., General Mills, Inc., Mini Melts Inc., Nestle SA, IFFCO Group, Mars Incorporated, Graviss Group, Unilever Group, Saudi Ice-Cream Factory Ltd, Saudi Dairy & Foodstuff Co Ltd, Others (Batterjee Foodstuffs Factory, Cone Zone Co can capitalize on. By identifying key players, assessing their strategies, and evaluating market trends, stakeholders can gain a competitive edge and strategize effectively to seize promising business prospects.
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