Optimizing your website through proven SEO services in India can provide immense value by boosting organic rankings, traffic, and revenues over time. However, it’s crucial to continuously audit the work and ROI delivered by your SEO agency or provider to ensure you’re getting the maximum impact from your investment.
In this post, our experts at MegaWebDesign will share tips on auditing your SEO program and accurately evaluating return on investment.
Analyze Ranking Improvements
Track your keyword rankings in Google for target searches on a monthly basis. Your SEO agency should provide ranking reports. Look for upward progress for top priority keywords. New landing pages created should also steadily climb positions.
Review Traffic and Lead Growth
Compare site traffic and leads/conversions from search before and after SEO efforts using Google Analytics. There should be measurable increases over time correlating to work done on titles, content, backlinks and technical optimizations.
Assess Increases in Organic Traffic Value
Organic visits have a higher conversion value than other sources. Estimate the value of new organic leads/sales being driven and compare to SEO costs. Expanding organic reach provides significant ROI.
Check Indexing and Crawling Improvements
Using Google Search Console, verify that indexed pages and URLs are growing monthly. There should be minimal crawling errors. Indexing gaps indicate technical SEO issues.
Audit Page Speed Enhancements
Page speed metrics should be continually improving through site optimizations. Faster speeds enhance user experience and SEO.
Review Link Profile Audit Reports
Your SEO company should audit backlinks using tools like Ahrefs to identify harmful links for disavowal and opportunities to build more high-quality links.
Verify On-Page Optimization Improvements
On-page elements like meta titles, headers, content, and media should be periodically audited and refined according to SEO best practices.
Compare Domain Authority Changes
Domain authority scores like Moz DA and Ahrefs DR should increase over time as part of SEO efforts. This reflects strengthening overall authority.
Confirm Best Practices Adoption
Ensure your SEO agency follows guidelines for ethics, quality content, technical foundations, site speed and user experience.
Re-Evaluate Approach Against Latest Trends
Search algorithms evolve. Your SEO provider should be modifying strategies according to new best practices.
Conducting periodic SEO audits gives you visibility into what’s working and where there are gaps to improve. MegaWebDesign provides audit reports and recommendations as part of our SEO and digital marketing services in India, USA, UK, Canada, Australia and globally. Contact us today!