Most board meetings, the word “luxury” always comes up whenever we try to focus our product on a specific customer profile. We are all drawn to the “premium” segment of any market. Wanting to have it among our client portfolio is very easy. Golf course for sale vendors always asks for the ideal situation, volume, and average price.
Types of golf courses for sale
Different golf courses for sale types depend on their extension, playing characteristics, and ownership.
1. Pitch And Put
9-hole par three courses, with distances ranging between 60 and 100 m. The torque is 27 with a minimum travel length of 800 m. per turn. They have an approximate area of 6 hectares.
2. Pairs Three
9-hole course, with distances of up to 160m. Some of these nine holes can be par 4 or par 5. It can be par 27, 28, or 30, with a minimum course length of 1,600 m. per turn. They have a minimum area of 10 Ha.
3. 9 Hole Course
They usually have 2 par threes, five par fours, and two par fives, but sometimes these references vary. They can be par 36, 35, or 37 with a minimum course length of 2,200 and 3,400 m per turn. They have a minimum area of 20 Ha.
4. 18 Hole Course
They usually have 4 par threes, ten par fours, and 4 par fives, but sometimes these references vary. They can be par 72, 69, 70, 71, or 73, with a minimum course length of 4,400 and 6,800 m. They have a minimum area of 50 Ha.
As you will remember, the part of a hole is the stipulated number of strokes assigned to each hole, and the par of the course is the sum of the par of all the holes on the course.
Type of golf courses for sale by ownership
Due to their ownership characteristics, the golf courses for sale can be Private, Commercial, or Mixed.
Private: Those where free access to the facilities is restricted to general users. This is the most traditional Club operation model called Private since its use is limited exclusively to users or members who have previously acquired membership titles, put up for sale by the company that owns the club. The partner is considered the facility’s principal, sole actor, and participant. They are characterized by being of exclusive and limited use. And it can only be accessed as a visitor when a member invites.
Commercial: this golf course for sale is freely accessible to users. This model is characterized by using the facilities by paying the right-to-play-green fee. In this typology of courses, we include municipal or public golf courses in which city councils or public organizations participate, and their objective is to facilitate the practice of this sport. The commercial field model significantly impacts tourist areas of the coast, where permanent residence is small and, however, players’ visits in certain seasons of the year are intense and repetitive. They are characterized by offering a competitive, agile, and quality product/service that consistently satisfies the demand of potential users.
Mixed: they are “hybrid” golf courses for sale of the previously exposed models. They make free access to the facilities compatible for users in general with the figure of the member or subscriber. These clubs are becoming increasingly common, and they are characterized by very professional organizations that coordinate the excellent use of the facilities, trying to achieve maximum profitability and give the best service and quality response to their two types of users.
However, the difficulty comes when we ask ourselves what actions and investments we have to take to enter the golf course for sale market.
In any sales manual of golf courses for sale, we must create attention that generates interest and subsequently develops a desire, which finally leads to the action of the sale.
Steps defined as:
- Prospecting: It is a survey of our customer database, segmenting them based on interests, economic level, sex, and age.
- Pre-entry or presentation of golf courses for sale: Once the total number of clients captured from our database has been segmented, we will design a “Taylor Made” presentation based on the interests of each segment.
- Sales message: The message we transmit to our prospects must be defined based on the categorization made a priori and permanently resolve our clients’ doubts about the product or service.
- Closing of the golf courses for sale: It is undoubtedly the moment when we clarify the last details of purchasing a product and take the form of a contract to exchange information from seller to buyer.
As a briefing, the key elements to reach the premium segment in golf courses for sale are exclusivity, service, value, and investment. Achieving a symbiotic harmony between these elements and a consistent branding policy constitutes the correct direction for the luxury market of the golf industry.