Eye Makeup Market Size, Share, Growth, Analysis, and Global Forecast 2032″

Eye Makeup Market Overview

The global eye makeup market is projected to grow from USD 17.4 Billion in 2023 to USD 30.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.21% during the forecast period (2023 – 2032). The rising popularity of makeup among men and women, the increasing demand for long-lasting and waterproof eye makeup products, and the growing influence of social media are some of the key factors driving the growth of the eye makeup market.

Key Market Segments

The global eye makeup market is segmented on the basis of product type, application, distribution channel, and region.

Product Type:

  • Mascara

  • Eyeliner

  • Eyeshadow

  • Eyebrow Products

  • Eye Primer

  • Eyelash Curlers

  • Eye Makeup Remover


  • Daily wear
  • Special occasions
  • Professional use

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Distribution Channel:

  • Hypermarkets and supermarkets
  • Specialty beauty stores
  • Online retail
  • Pharmacies and drugstores


  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Key Findings

  • The mascara segment is expected to hold the largest market share during the forecast period.
  • The increasing demand for waterproof and long-lasting eye makeup products is expected to drive the growth of the market.
  • The growing popularity of social media and the influence of beauty bloggers and influencers are expected to create new opportunities for eye makeup brands.

Future Outlook

The global eye makeup market is expected to continue to grow in the coming years, driven by the factors mentioned above. The rising disposable income in developing countries, the increasing demand for personalized and customized eye makeup products, and the growing adoption of e-commerce are expected to further fuel the growth of the market.

Key Players

Some of the key players in the global eye makeup market include:

  • L’Oréal
  • Estée Lauder
  • Procter & Gamble
  • Shiseido
  • Chanel
  • Coty
  • Maybelline
  • Revlon
  • LVMH Moët Hennessy – Louis Vuitton SE
  • Unilever

Competitive Landscape

The global eye makeup market is highly competitive. The key players are constantly innovating and introducing new products to stay ahead of the competition. They are also focusing on expanding their distribution channels and increasing their brand presence in emerging markets.

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MRFR Methodology

The MRFR research methodology is based on a comprehensive approach that involves primary and secondary research. The primary research involves interviews with industry experts and key opinion leaders, while the secondary research involves analyzing data from various sources, such as government reports, industry publications, and company websites.

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