According to IMARC Group, the Europe beer market size reached US$ 146.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 167.7 Billion by 2028, exhibiting a growth rate (CAGR) of 2.4% during 2023-2028. The report has segmented the market by product type, packaging, production, alcohol content, flavor, distribution channel and country.
Factors Affecting the Growth of the Europe Beer Industry:
- Shifting Consumer Preferences:
The beer market in Europe is experiencing notable growth as consumer preferences undergo continuous evolution. In addition to this, there is a discernible trend toward premium and craft beers, with consumers increasingly seeking diverse and unique flavor profiles. This shift is fueled by a growing appreciation for quality, authenticity, and novel brewing techniques in Europe. Furthermore, breweries adapting to this transformation by introducing innovative beer varieties and appealing packaging are positioned to capitalize on the changing consumer landscape in Europe.
- Rising Health Consciousness:
A significant factor influencing the growth of the Europe beer market is the surge in health consciousness among consumers. There is a heightened awareness of the impact of alcohol consumption on health, leading to a preference for low-alcohol and alcohol-free beer options. This trend aligns with a broader societal focus on wellness, prompting breweries to innovate and offer healthier alternatives. The incorporation of natural ingredients and the development of low-calorie beer variants are examples of how the industry is actively responding to this health-conscious shift.
- Dynamic Regulatory Landscape:
The growth trajectory of the Europe beer market is continuously shaped by a dynamic regulatory landscape. The regulatory changes, including updates in labeling requirements, taxation policies, and alcohol content regulations, play a pivotal role in influencing market dynamics. Brewers operating in Europe must navigate and adapt to these evolving regulations, which can impact production processes, marketing strategies, and overall market competitiveness. Staying abreast of and proactively addressing regulatory developments is crucial for breweries seeking sustained growth and success in the dynamic beer market in Europe.
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Europe Beer Market Report Segmentation:
By Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
By product type, the market is segmented into standard lager, premium lager, specialty beer, and others.
By Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
By packaging, the market is classified into glass, PET bottle, metal can, and others.
By Production:
- Macro-Brewery
- Micro-Brewery
- Others
By production, the market is categorized into macro-brewery, micro-brewery, and others.
By Alcohol Content:
- High
- Low
- Alcohol-Free
By alcohol content, the market is bifurcated into high, low, and alcohol-free.
By Flavor:
- Flavored
- Unflavored
By flavor, the market is segmented into flavored, and unflavored.
By Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
By distribution channel, the market is segmented into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others.
By Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Country wise, the market is divided into Germany, France, United Kingdom, Italy, Spain, and others.
Competitive Landscape:
The competitive landscape of the Europe beer market has been studied in the report with the detailed profiles of the key players operating in the market.
Europe Beer Market Trends:
The persistent surge in the demand for craft and specialty beers is significantly shaping the market. Consumers across Europe are increasingly seeking unique and diverse beer experiences, fostering a continuous expansion of craft breweries and their innovative offerings. Moreover, the health and wellness trend is influencing beverage choices, with emphasis on low-alcohol and non-alcoholic beer options. This aligns with a broader societal shift towards healthier lifestyles, prompting breweries to introduce a variety of light and alcohol-free alternatives. Furthermore, the beer market in Europe is witnessing a steady integration of digital technologies in marketing and distribution.
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Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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