Designing Dreams: The Artistry and Innovation of Graphic Designers

Designing Dreams is a documentary that follows the work of RIT graphic design students. It showcases their creativity and innovation across different design disciplines.

Graphic design is the practice of selecting and arranging text and images to communicate a message. This includes logos, posters and other visual elements. It has roots that reach back to antiquity, with illustrated manuscripts created by scribes and illustrators.

Serifs

Serifs – small decorative strokes attached to the ends of larger strokes in a letter or symbol – imbue a classic charm to any font and add elegance to logo designs. Having been the cornerstone of printed text for centuries, they bring a sense of authority and credibility to a design and can be a powerful tool for brands that want to portray themselves as traditional, trustworthy, and reliable.

Incorporating serifs into your designs helps to create a natural flow for the eyes, guiding them from one letter to the next as they read. This contrasts with sans-serif fonts, which often force the eyes to stop and focus on individual shapes instead of connecting the dots between them. This is why serifs are preferred by brands that prefer a more formal and elegant appearance, such as banks and law firms.

While serifs are commonly used in printed texts, they also work well on screens. Their legibility at smaller sizes makes them a great choice for body text in books and magazines. They’re also ideal for logos, as they are more easily distinguishable from other fonts in a given layout.

The beauty of serifs lies in their ability to complement a variety of other design elements, including backgrounds, colors, and textures. For example, they pair nicely with geometric shapes and patterns, making them a popular choice for art deco-inspired designs. This combination of styles can be seen in the fonts used by luxury fashion brands, which often use art deco-inspired typefaces to communicate their heritage and sophistication.

Open Compositions

Designers use compositional techniques to assemble their visual designs. These methods are called compositional principles and include a range of elements such as alignment, balance, proportion, repetition, rhythm, contrast, color harmony, and theme. The principles are used to communicate the plot, context, and main idea of the design through a visual language. They also help to create a harmonious and cohesive whole.

A graphic designer must be able to create and implement large compositional systems. He or she must also be able to teach others how to use these systems and understand why they work so well. The goal is to ensure that the design is logical and aesthetically pleasing, yet still retains a freshness that reflects current trends.

The art of 3D rendering has become a design style in its own right. While initially conceived as a communication tool to enable architects and clients to visualize a proposed buildable design, the technique has evolved into an artistic medium that can convey dreamlike imaginary settings. These artists use a mix of real-world objects and imagined ones to make their scenes as realistic as possible while still maintaining the feel of a fantasy.

Known for her vibrant pastel color palettes and playful letterforms, designer Lauren Hom works in a wide range of creative fields. She has a diverse portfolio that includes everything from magazine covers to corporate branding. Her signature style is a perfect blend of classic pastels with modern typography, making her one of the most sought-after illustrators today.

Retro Cartoon Stickers

Cartoon stickers come in all shapes and sizes. They’re used in planners, scrapbooking and card making and for decoration. Some stickers are even available for printing on t-shorts and phone cases. However, the creators of cartoon characters expect to be paid for a fee or royalties before they will allow you to put their designs on merchandise and sell them.

Without a proper license, you are committing copyright infringement and the creators can sue you out of existence. It’s best to avoid these types of designs. Stick with independent artists. You’ll find great old cartoon designs like vintage mouse and danger mouse in the marketplace.

Organic Display Type

If you have to hire Graphic designers for your business, make sure that they are skilled in using a variety of media and techniques to communicate an idea or concept. They utilize layout, typography and color theory to develop designs for a variety of media platforms including print, digital platforms, branding, advertising, user interfaces and more. While their work often includes illustrations, they are most recognized for their ability to create text-based designs.

Liquid crystal display (LCD) technology dominates the display industry and is used in a wide range of devices from smartphones to tablet computers, monitors, TVs and data projectors. But a new technology called organic light-emitting diode (OLED) is starting to challenge LCDs in all types of displays, particularly small-sized ones.

A typical OLED display has a layer of conductive material such as indium tin oxide, which is positioned between two layers of an emissive organic thin film. The layer of emissive organic material contains millions of tiny, electrically charged particles that glow when an electric current is applied. The cathode, which serves as the source of electrons for the OLED, and anode, which lets in light, are positioned on either side of the emissive layer.