Children’s Cosmetics Market: Continued Growth with Increasing Adoption of Natural and Organic Products

Children’s Cosmetics Market Outlook

The children’s cosmetics market size is projected to reach approximately USD 1.795 billion by 2028, at a CAGR of 6.79% from 2022 to 2030. As per the children’s cosmetics market research, the growing preference for makeup can contribute to the increasing cosmetics sales for children. Parenting style is a critical factor contributing to the children’s cosmetics market dynamics. The professions of parents often influence parenting. For instance, children of makeup artists are found to have curiosity about different aesthetic-enhancing products. In certain cases, children are naturally inclined towards makeup, while parents are happy to let them explore the world of beauty and fashion.

Cosmetics made specifically for young children are known as children’s cosmetics. They are applied to improve the look of certain facial characteristics. Cosmetics for children must be made of non-toxic materials and components and be safe for young children’s health. Additionally, they must be free of known allergens and chemicals that could interfere with endocrine function. Sometimes kids have a natural affinity for makeup, and their parents are content to let them dabble in fashion and beauty. Nail polish, perfumes, shampoos, blush, eye makeup, lotions, face makeup, lipsticks, and mascara are a few of the most popular cosmetics used on kids. Due to their safety and lack of toxicity, products made with naturally occurring substances are becoming more and more well-liked worldwide. Increasing consumer demand for environmentally friendly goods is anticipated to fuel the children’s cosmetics market’s expansion over the forecast timeframe due to rising public awareness of sustainability.

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The foremost companies in the children’s cosmetics market are:

  • Nestle S.A.,
  • The Himalaya Drug Company,
  • Farlin Infant Products Corporation,
  • Mead Johnson Nutrition Company,
  • Townley, Inc.,
  • L’ORÉAL S.A.,
  • Puttisu-USA,
  • Foshan Akia Cosmetics Co., Ltd.
  • Cotton Babies, Inc.,
  • Danone S.A.,
  • Market U.S.P. Covered:

Market Drivers:

The children’s cosmetic sector has grown rapidly due to rising consumer expenditure on kids’ cosmetics and big businesses’ wide choice of items. The demand for children’s cosmetics goods has increased due to high brand recognition of private labels and greater spending on commercials targeted at kids. Social media, appealing TV commercials, and internet accessibility have significantly influenced young consumers’ decisions to buy children’s cosmetics goods. The market forces include increased creative professions and children’s ease of access to cosmetics, supported by improved socioeconomic institutions. The surge in the knowledge of the most recent cosmetic launches and their different application methods among kids via social media platforms can contribute to the problem in the digital age.

Numerous cosmetics companies invest in developing children’s cosmetics that rigorously adhere to safety standards. Key players’ product portfolio expansions may accelerate the market for children’s cosmetics. Many market participants are starting digital marketing campaigns, developing interactive commercials, and exerting significant effort to promote their products via social media, all of which are likely to increase product demand. Consumers are drawn to e-commerce to purchase personal care by-products due to the expanding social media influence and increasing internet penetration. Consumer expenditure on children’s cosmetics is projected to rise due to the trend of giving kids cosmetics as gifts during holidays, birthday parties, and other celebrations. Manufacturers of children’s cosmetic goods have expanded their product lines in recent decades.

The synthetic chemicals found in cosmetics, such as pigment molecules, regulators, and other additives, can have serious negative effects on the body, including adverse reactions, acne or other skin conditions, the development of black patches, and many others. This may be because of the body’s ongoing accumulation of hazardous substances due to exposure to these goods for an extended period. Thus, these elements can alter their look permanently and help them stop using beauty products regularly, claims a study on the children’s cosmetics market.

According to a market study on children’s cosmetics, rising interest in makeup may be a factor in rising sales. Parenting practices play a significant role in the children’s cosmetics business dynamics. Parents’ occupations frequently influence parenting. For instance, it has been discovered that children of beauticians are curious about various aesthetic-enhancing items. According to a study on the children’s cosmetics market, the COVID-19 pandemic affected the cosmetic sector and caused a considerable decline in the demand for children’s cosmetics. Additionally, the lockdown and extensive global economic slowdown in the initial quarter of 2020 drastically altered the customer spending pattern across the personal care and beauty industry.

Market Segmentation

By product type, the market includes face products, eye products, and lip products. By category, the market includes organic and conventional. By distribution channel, the market includes supermarkets and hypermarkets, specialty stores, and online.

Browse In-depth Market Research Report (111 Pages) on Children’s Cosmetics Market:

Regional Insights

Due to the rising demand for premium and luxury goods and the rising purchasing power of the public, North America dominated the global market in 2021. Additionally, according to market research, a growing number of renowned beauty product retailers in the area is one of the key factors influencing the size of the baby care market. Due to its rising economies, which include China and India, the Asia-Pacific region experienced the fastest growth. This is due to some factors, such as rising urbanization and living level and an increase in the percentage of working women, boosting the demand for the product. Due to the region’s customers’ growing acceptance of children’s cosmetics, Europe held the greatest proportion of the global marketplace. The rising demand for children’s cosmetics in Europe is also significantly attributed to ongoing product development. Another significant element driving the expansion of the children’s cosmetics sector in Europe is the predominance of beauty products. The second-largest market worldwide for children’s cosmetics was in North America.

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