Email advertising is one of the least expensive ad forms around today. It has the potential to attract new clients on a worldwide scale and to skyrocket your profits in a way unimaginable just a few short years ago.
However, as in any other form of advertising, careful planning in the early stage will result in the best return for your efforts. Your best source of revenuestarts with a reliable list of clients who have a need or desire for your product.
How successful you are at getting this list can make the difference between the success and failure of your ad campaign and, as a consequence, the success or failure of your business as a whole.
A higher level of response can be achieved by successful targeting of your market using proven sources. Since more subscribers to your mailing list means the potential of higher revenue for your business, you want to make sure that your list contains as many names as possible. Where do you get a reliable email list that targets your specific market? Targeting the right market can be difficult so here are some tips to help you zero in on your best prospects.
Established Clientele
1. If your business is already established, one of the most reliable sources is your client list. Of course, many older client lists do not contain email contact information so the first objective is to update your client list. Simply send a promotional postcard with an offer that is only available on your web site. With a good incentive, the results of the mail out will be well worth the expense of postage.
2. Give your staff the tools they need to increase your customer base by training them to collect permissions and email addresses at the time of first contact, when completing a sale, and on re-contact with old clients. Have them pass on your web site address to new and old customers at every opportunity and, at the same time, encourage clients to sign up for special newsletters or discounts available only by email.
3. Make sure all contacts, new and old, get a handout or mail-out with your company web site URL where they can easily find your opt-in form.
4. Add your web site URL to all information you send to your client base. In addition to newsletters, this includes monthly statements, new invoices and promotional flyers.
New Contact Sources
1. Network with owners of related businesses that attract a similar clientele and offer to swap referrals. This has the potential to increase your opt-in database exponentially with very little effort on your part. The trick to make this work is to be generous and be sure to return the favor to your counterparts. Also, remember to send an initial introduction asking permission for future emails. Don’t just add them to your list.
2. Establish reciprocal web site links with cooperating businesses in order to increase prime traffic to both sites while establishing higher recognition in the business community. Many businesses will be happy to post a link to your web page on their site in exchange for the same favor, especially if the business is in the same market but not a direct competitor.
3. Be sure to include your web site and opt in information at professional presentations, and make a point of mentioning that attendees can sign up for a free, by email only, newsletter. Always include this information in handouts and flyers distributed at the presentations.
4. Set up a free service on your web site. This could be anything from a newsletter to a contest or coupon. Make a point of advertising the fact that you are offering a free service on your web site. Contact journalists and tell them about it. Some newspapers will write an article on a new startup company for their community page. If you have something new or unique to offer, or if the paper has a spot to fill, your contact could result in some free advertising for your business.
5. Place your subscription form in a prominent place on your web site for easy access. The best form on the web is of no use if no one can find it. The front page is the best spot for it but, at most, it should be no more than one click in, with a direct link to it from the front page.
Make sure the form is easy to understand, simple to complete, and contains spaces for all of the information you will need. Be sure to post your privacy policy. One good way to increase your opt-in numbers is by offering a free information mail-out or a discount for signing up. Another way is to hold a contest or drawing. Always make sure that whatever you are offering is relevant to your business.
Email advertising is one of the least expensive ad forms around today. It has the potential to attract new clients on a worldwide scale and to skyrocket your profits in a way unimaginable just a few short years ago. However, as in any other form of advertising, careful planning in the early stage will result in the best return for your efforts.
Your best source of revenuestarts with a reliable list of clients who have a need or desire for your product. How successful you are at getting this list can make the difference between the success and failure of your ad campaign and, as a consequence, the success or failure of your business as a whole.
A higher level of response can be achieved by successful targeting of your market using proven sources. Since more subscribers to your mailing list means the potential of higher revenue for your business, you want to make sure that your list contains as many names as possible.
Where do you get a reliable email list that targets your specific market? Targeting the right market can be difficult so here are some tips to help you zero in on your best prospects.
Established Clientele
1. If your business is already established, one of the most reliable sources is your client list. Of course, many older client lists do not contain email contact information so the first objective is to update your client list. Simply send a promotional postcard with an offer that is only available on your web site. With a good incentive, the results of the mail out will be well worth the expense of postage.
2. Give your staff the tools they need to increase your customer base by training them to collect permissions and email addresses at the time of first contact, when completing a sale, and on re-contact with old clients. Have them pass on your web site address to new and old customers at every opportunity and, at the same time, encourage clients to sign up for special newsletters or discounts available only by email.
3. Make sure all contacts, new and old, get a handout or mail-out with your company web site URL where they can easily find your opt-in form.
4. Add your web site URL to all information you send to your client base. In addition to newsletters, this includes monthly statements, new invoices and promotional flyers.
New Contact Sources
1. Network with owners of related businesses that attract a similar clientele and offer to swap referrals. This has the potential to increase your opt-in database exponentially with very little effort on your part.
The trick to make this work is to be generous and be sure to return the favor to your counterparts. Also, remember to send an initial introduction asking permission for future emails. Don’t just add them to your list.
2. Establish reciprocal web site links with cooperating businesses in order to increase prime traffic to both sites while establishing higher recognition in the business community.
Many businesses will be happy to post a link to your web page on their site in exchange for the same favor, especially if the business is in the same market but not a direct competitor.
3. Be sure to include your web site and opt in information at professional presentations, and make a point of mentioning that attendees can sign up for a free, by email only, newsletter. Always include this information in handouts and flyers distributed at the presentations.
4. Set up a free service on your web site. This could be anything from a newsletter to a contest or coupon. Make a point of advertising the fact that you are offering a free service on your web site.
Contact journalists and tell them about it. Some newspapers will write an article on a new startup company for their community page. If you have something new or unique to offer, or if the paper has a spot to fill, your contact could result in some free advertising for your business.
5. Place your subscription form in a prominent place on your web site for easy access. The best form on the web is of no use if no one can find it. The front page is the best spot for it but, at most, it should be no more than one click in, with a direct link to it from the front page.
Make sure the form is easy to understand, simple to complete, and contains spaces for all of the information you will need. Be sure to post your privacy policy. One good way to increase your opt-in numbers is by offering a free information mail-out or a discount for signing up. Another way is to hold a contest or drawing. Always make sure that whatever you are offering is relevant to your business.
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