At Matebiz, developing holistic and integrated digital strategies tailored to each client forms the core of our work as an award-winning digital marketing agency in India. When partnering with Indian brands, we take a strategic approach to map out a plan spanning key channels and tactics based on core business objectives and targets.
In this blog, we’ll provide an inside look at our proven process for creating integrated digital marketing strategies optimized for the Indian market and audiences.
Discovering Your Business
We start every engagement by deeply understanding our client’s offerings, brand positioning, target demographics, content style and assets. This discovery phase establishes the foundation.
Defining Goals and KPIs
Next, we have strategy sessions to identify the main business goals, KPIs and success metrics for digital marketing. What does success look like? These could include leads, sales, brand awareness or other objectives.
Researching Your Market
Leveraging market research and competitive analysis helps us explore the Indian digital landscape you operate in. We examine trends, opportunities and areas where competitors are falling short digitally.
Mapping the Customer Journey
Through in-depth buyer persona development and journey mapping, we outline the ideal path for converting digital shoppers into loyal customers. This informs channel focus.
Audit of Current Presence
Auditing your current digital footprint including website, social media, platforms and assets provides us with areas working well and gaps to be filled.
Channel and Tactic Selection
With all the insight gathered, we then map out the optimal mix of digital channels and marketing tactics to deploy for your brand that provide return on investment.
Integration for Success
We interlink strategies across channels like SEO, email, social, paid advertising and content marketing. The combination amplifies results and impact.
Budget and Resource Allocation
Digital budget and resources are allocated across activities and channels based on priorities, workload and expected impact.
Execution Planning
Detailed project plans, timelines, success metrics and team responsibilities bring the strategy to life. We plan campaigns, content pipelines and more.
Tracking and Optimization
Robust analytics and reporting allow us to identify what resonates throughout the execution. We course correct and optimize efforts continuously.
This strategic approach allows us to deliver integrated digital marketing solutions for Indian brands that check every box specific to their needs and the Indian market. It powers campaign success across channels like:
Search Engine Optimization
Social Media Marketing
Content Marketing
Email Marketing
Online Reputation Management
Paid Advertising
Marketing Analytics
To learn more about Matebiz’s holistic digital marketing services and social media marketing services spanning India and global markets like the UK, USA, Canada, and Australia, reach out today!