If you are new to content marketing, you might be thinking about what it’s all about and how it works. Content marketing is not an easy task, but you can achieve results with a little time and effort.
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What is Content KPI?
Content KPI is one of the performance indicators that help many content creators to check the success of their work. There are various factors to keep in mind while setting content KPIs. Some common metrics such as website traffic, social media engagement, and conversion rates are included in it.
Why KPI is Important?
Measuring the right KPIs can help in checking the strategies and tactics that are working in content marketing. After checking, you can do relevant changes and can easily adjust your strategies to improve your ROI.
What are the KPIs for a Content Creator?
Key performance indicators (KPIs) for content creators should be aligned with the goals of the organization. As the main goal is to increase brand awareness, KPIs include some measures like reach, engagement, and website traffic.
If the content’s main goal is to make leads, then KPIs will involve measures like click-through rate (CTR) and conversion rate. And if the goal is to make good relationships with customers, then KPIs will include measures such as customer satisfaction and net promoter score.
It also helps in creating brand awareness by using content marketing. Write content that tells your users what your brand is all about.
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7 Content Marketing KPIs to Measure Performance
- Traffic: To market their content worldwide, many people use more than one platform. It is common to use blogging, social media posts and vlogs with consistency to reach out to potential customers. Many content markets fail to admit the outreach of the traffic they are attracting.
- Bounce Rate: Apart from traffic on your site, checking your bounce rate is also important to understand, if you are using the right chords with your content. The bounce rate tells if people are coming to your page and looking at the content or quickly exiting the site.
It shows not only your attracted audience t but also shows how your target audience is attracted to you.If you want to improve your bounce rate to attract more target audiences, experts from the best Digital Marketing Agency in Chandigarh Tricity can guide you.
- Outreach: Many people now use various types of paid promotions to attract users paid campaign on social media, pay-per-click, or using old-fashioned banner ads to attract visitors to your content. Though, what comes in front is your organic outreach.
Spending more money is not the solution to making money in digital marketing. As bounce rate will affect you no matter what.
- User Engagement: Basically, user engagement doesn’t mean the number of people sharing or commenting on your content. This is more about measuring the call-to-action or results you want to achieve.
On the other hand, user engagement also includes people who might appear to be interested in what you’re selling. You might be getting some queries but not sales. In such a case you have to find out the missing ingredient.
- Returning of Visitors: Once user engagement works well, visitors will come back naturally. Whether you’re running a blog, Facebook page, or YouTube channel, returning visitors is a good sign that your content is getting more leads.
It is quite easy to check what attracts most of the visitors with likes, comments, and user outreach to make it clear how to create something that can keep on engaging your audience.
- Brand Awareness: Measuring brand awareness as a KPI can be a bit difficult. Just because you are well-known among the audience doesn’t mean your content is highly viewed too. Doing various surveys such as tracking backlinks, measuring user engagement against your competitors and customer feedback are some methods you can use to track brand awareness.
- Conversion Rate: Conversions are the only thing that matters, no matter how popular is your content. It is also one of the best indicators to check if the visitors are looking for your content or not.
CONCLUSION
When working on content marketing KPIs, it is one of the best ways to stay focused on the basics. If you are getting stable traffic, it is good indicator that you are reaching out to people.
A good eye on your website bounce rate, organic outreach, and user engagement can make sure that you can create content that will appeal your audience and result in many visitors.