The global herbal & organic mascara market size was worth around USD 140.7 million in 2022 and is predicted to grow to around USD 232.9 million by 2030 with a compound annual growth rate (CAGR) of roughly 6.5% between 2023 and 2030.
Demands are projected for the forecast period, and the study examines the market drivers, restraints/challenges, and their impact on the global herbal & organic mascara market. Additionally, new markets for herbal and organic mascara are investigated.
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🔰 The Natural and Organic Mascara Industry
Mascaras are cosmetics used primarily by women to conceal dark circles under the eyes and on the upper lids. Since so many materials go into making mascaras, it’s not surprising that many of the ingredients are all-natural and organic. Mascaras made from natural ingredients like herbs are safe for sensitive eyes and lashes. Herbal and organic mascara sales have been on the rise thanks to rising demand and rising product innovations in the cosmetics and personal care industries.
Profitable new opportunities will emerge as a result of rising consumer awareness of the chemicals used in synthetic mascara and the improved living standards of people in developing countries. Consumer demand for organic cosmetic products, celebrity endorsement of brands, innovations in mascara wands for mess-free application, and the proliferation of e-commerce are all contributing to the expansion of the herbal and organic mascara market.
🔰 Principal Observations
- research analyst has revealed that the worldwide market for herbal and organic mascara is anticipated to expand at a CAGR of roughly 6.5% between the years 2023 and 2030.
- The worldwide market for herbal and organic mascara was worth about $140.7 million in 2022, and it is expected to be worth around $232.9 million by 2030.
- Growth in the herbal & organic mascara market is anticipated throughout the forecast period due to the increasing demand for natural and organic cosmetics around the world.
➤ The market for organic mascara is expanding due to rising consumer demand
The growing awareness of the potential health risks associated with conventionally produced commodities has led to a surge in interest in organic and natural alternatives, including herbal mascaras. Demand for all-natural eye cosmetics, especially mascara, is rising as both the number of people who wear contact lenses and the frequency with which they become infected with eye bacteria rise. Phytochemicals found in plants are used to create organic mascara. Mascara can be used to elongate, darken, and curl lashes, drawing attention to the eyes. Consumers think about lash length, thickness, curlability, and volume before making a purchase. As a result, manufacturers strive to create mascara brushes that are ideal for buyers. Because of this, the market should expand during the predicted time frame.
➤ Slower market expansion due to inefficiency and poor performance
Many consumers worry that herbal and organic mascaras won’t work as well or as long as their non-natural equivalents. If natural and organic ingredients can’t compete with synthetic formulations in terms of volume, length, or staying power, consumer satisfaction may suffer. As a result, this is a significant factor that will slow the expansion of the herbal and organic mascara market over the next several years.
➤ The introduction of new products is viewed as a potentially lucrative
An attractive potential opportunity for the herbal & organic mascara market over the forecast period will be the improvement in the effectiveness and potency of natural & herbal mascaras. The results of this research could include natural ingredients that are on par with, or even superior to, those found in commercial mascaras. This involves enhancing volume, length, and durability without compromising the use of natural and organic ingredients. As a result, this factor is anticipated to drive market expansion over the projected time frame.
➤ Limitations on supply and high prices are stifling market expansion
Herbal and organic mascaras are typically more expensive than conventional mascaras. Due to the increased cost of sourcing natural and organic materials and the lower production volume, prices may be higher. In addition, consumers may find it difficult to obtain these items compared to more traditional mascaras.
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The Global Herbal & Organic Mascara Market is segmented based on product, application and region
Global Herbal & Organic Mascara Market: Product Segment Analysis
● Liquid
● Gel/Cream
Global Herbal & Organic Mascara Market: Application Segment Analysis
● Online
● Offline
The global herbal & organic mascara market is dominated by players like:
● Ecco Bella
● Ulta Beauty Inc
● LOTUS HERBALS
● ESSENTIAL CARE (ORGANICS) LIMITED
● Odylique
● Josie Maran Cosmetics
● AU NATURALE COSMETICS
● RMS Beauty
● EVXO Cosmetics
● Palladio Beauty
● FEGPLUSEYELASH
● Green People
● Rejuva Minerals Inc
● BUXOM Cosmetics
● TONY & TINA VIBRATIONAL REMEDIES
● Fifth & Skin
➤ During the predicted time period, the market is anticipated to be led by North America
The market for herbal and organic mascara is anticipated to grow at the fastest rate in North America. Demand for colour cosmetics and eye makeup, including herbal and organic mascara, is predicted to increase in the region. Rising natural and organic cosmetics interest in the United States and Canada is expected to boost demand for the product. The rising demand for gel-based and completely clear natural mascaras is fueling growth in the regional herbal & organic mascara market.
In addition, the launch of cutting-edge products in the region by major players is anticipated to further fuel market expansion throughout the forecast period. In May 2023, for instance, CoverGirl introduced Lash Blast Cleantopia, the first mascara powered by plants in the Last Blast family.
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