Teeth Whitening Products Market

Teeth Whitening Products Market Share, Industry Size, Report 2023-2028

IMARC Group, a leading market research company, has recently releases report titled “Teeth Whitening Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global teeth whitening products market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the teeth whitening products market?

Report Attributes Details
Market Size in 2022 US$ 5.5 Billion
Market Forecast in 2028 US$ 7.2 Billion
Growth rate (2023 to 2028) CAGR of 4.3%
Base Year of the Analysis 2022
Forecast Period 2023-2028

What are teeth whitening products?

Teeth whitening refers to popular cosmetic dental procedure aimed at improving the aesthetic appearance of teeth by restoring their natural color or whitening beyond their natural shade. It is commonly used to remove stains and discoloration and can significantly enhance one’s smile and overall facial aesthetics. It offers many solutions, ranging from over-the-counter products such as whitening toothpaste, gels, and strips to professional in-office treatments. These products utilize various whitening agents that safely bleach the teeth to achieve desired results. Presently, the rising emphasis on personal appearance and oral health and inflating consumer disposable income are contributing to the market growth. Moreover, the availability of various products, including toothpaste, gels, rinses, and strips, to in-clinic procedures renowned for their efficiency in lightening teeth color and removing stains, used in households, is positively influencing the market growth. Apart from this, the rising popularity of cosmetic dental procedures due to the evolving beauty standards and an increasing focus on personal grooming has catalyzed market growth.

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What are the growth prospects and trends in the teeth whitening products industry?

Furthermore, the innovation and advancement in teeth whitening technologies, including the development of more effective, safer, and user-friendly whitening solutions that cause less sensitivity, offer faster whitening times and ensure longer-lasting results, has accelerated the product adoption rate. Additionally, changing consumer shopping behaviors due to the rising penetration of the internet is another major growth-inducing factor. Besides this, the easy availability of a wider range of options due to the availability of various products online at competitive prices that enables consumers to find the most suitable teeth whitening solution effortlessly is propelling the market growth. Along with this, emerging culture that emphasizes perfect, white smiles due to the rising influence of social media and image-centric platforms such as Instagram has augmented the demand for teeth-whitening products and services.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Product:

  • Whitening Toothpaste
  • Whitening Strips and Gels
  • Whitening Rinses
  • Others

Breakup by Type:

  • Bleaching Agents
  • Non-Bleaching Agents (Surface Cleaners)

Breakup by End User:

  • Dentists
  • Home Users

Breakup by Distribution Channel:

  • Online
  • Offline

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • Den-Mat Holdings LLC
  • Fresh LLC (High Ridge Brands Co.)
  • GlaxoSmithKline Plc
  • Henkel AG & Co. KGaA
  • Johnson & Johnson
  • Procter & Gamble Company
  • Unilever Plc
  • W&H (UK) Ltd

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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