The global network traffic analyzer market is forecast to reach USD 2.93 Billion by 2026, according to a new report by Reports and Data. Network traffic analysis is used for the purpose of reviewing, recording, and analyzing network traffic for security, performance, and general network operations & management. Extensive information exchange is one of the most significant results of advanced information technologies. This evolution has brought many benefits to our society when it comes to international cooperation, information dissemination, business opportunities, and more. The rapid adoption of technologies like the Internet of Things are exponentially creating more data threats. Network traffic analysis provides the network administrators the means to investigate and suggest responses and solutions quickly.
The growing adoption of cloud-based enterprise applications has helped in reducing IT costs. Moreover, the ever-increasing popularity of IoT, AI, and big data analytics in the region will also influence market growth in APAC. The growing adoption of smartphones, coupled with the penetration of the internet, will boost the market for e-commerce websites and applications.
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Programmatic television advertising involves the use of data to target specific audiences and deliver relevant ads. Set-top box data, among other sources, can provide information about viewers’ preferences, demographics, and viewing habits, allowing advertisers to tailor their messages accordingly.
Entertainment companies and players in the industry are indeed working on measuring audiences across platforms, including traditional television, streaming services, and digital platforms like YouTube. The goal is to provide advertisers with comprehensive insights into viewership across various devices and channels.
YouTube is indeed a prominent player in the digital video space. Its television app has gained popularity in households and living rooms globally, allowing users to access YouTube content on their smart TVs. Additionally, YouTube’s availability on smartphones provides users with a seamless cross-device experience, allowing them to watch videos on the go.
The data generated through YouTube’s platform, along with other sources, can be aggregated, stored, and processed using advanced data tools. This enables advertisers to analyze audience behavior, target specific demographics, and deliver personalized advertisements to reach the right audience effectively.
Top Companies Operating in the Global Network Traffic Analyzer Market:
SolarWinds, Cisco Systems, ManageEngine, NETSCOUT Systems, Ipswitch, Kentik, Genie Networks, Colasoft, Hewlett Packard Enterprise (HPE) Company, Nokia Corporation, Plixer, CA Technologies, and NetFlow Auditor, among others.
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The global market is further segmented into type and application:
End-Use Outlook (Revenue, USD Million; 2018-2028)
- Network Monitoring
- Network Security Management
- Traffic Management
- Customer Data Analysis
Component Outlook (Revenue, USD Million; 2018-2028)
Deployment Mode Outlook (Revenue, USD Million; 2018-2028)
Organization Size Outlook (Revenue, USD Million; 2018-2028)
- Small and Medium Sized Enterprise
- Large Enterprises
Industry Vertical Outlook (Revenue, USD Million; 2018-2028)
- Healthcare and Life Sciences
- Retail and E-commerce
- IT and Telecommunication
- Transport and Hospitality
- Banking, Financial Services, and Insurance (BFSI)
Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
- Latin America (Brazil, Rest of LATAM)
- Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Further key findings from the report suggest
- Among the end uses the traffic management accounted for the largest market share of ~27% in the year 2018. Network traffic management manages, controls, and reduces network traffic whenever necessary. It is used to reduce internet bandwidth, for example, by the network scheduler. It is used by network administrators to minimize latency, congestion, and data loss.
- A cloud-deployed network provides better control over the network, allowing a firm to prioritize traffic between the system and the internet so that more bandwidth is available for essential users and applications.
- Network security management is forecasted to witness the highest growth rate of 6% during the forecast period. With the increasing dependence on technology, it is becoming crucial to secure every aspect of online information and data. As the internet penetrates and computer networks become complicated, data integrity has become one of the most significant elements for businesses to consider.
- A stable and efficient network security management system is essential to protecting the company and client data. An ideal network security system helps businesses in reducing the risk of data theft and sabotage.
- Among the components, the solutions accounted for a larger market share of ~54% in the year 2018. The solutions are used by end-use industries for applications such as operations, human resources, financial, IT, marketing, and sales, among others.
- The services segment is forecasted to witness a higher growth rate of 17.0% during the forecast period. The segment is further classified into managed and professional services.
- North America held the largest market share of ~30% in the year 2018. The growing investments in digitalization and e-commerce are governing the market in the region. The region has adopted new and advanced technologies at a very early stage. High penetration of cloud technology, the internet of things, machine learning, artificial intelligence, and big data, among others, are propelling the market in North America. Moreover, the region is a hub for significant market vendors who are increasingly launching new products in the market.
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